PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Somebody over at Cafe Pharma appears close to a complete break-down . . .

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Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) Please read the terms of use agreement and privacy policy for this blog carefully.

Somebody over at Cafe Pharma appears close to a complete break-down . . .

In a post below I gave you a glimpse of what people write on Cafe Pharma when they don't like my book "The Whistleblower." I thought that was kind of the end of it.

It wasn't. I checked back today, and the person has continued to write.

Oh well, that means I don't have to come up with a post. Here is the continued story, as told by someone inside Pfizer. At least we think the person is inside Pfizer, since he/she seems to take all of this really personally.

Again, I apologize for all profanity, but this blog doesn't censor when quoting others:

Peter Rost:

[making a phone call, quickly punches in a phone number, glances quickly back to a flickering computer screen, pan across a dark, messy home office, the floor is covered with old printouts of Pfizer press releases, an old press photo of Fred Hassan marked up with doodles of targets, daggers, and pistols, a copy of “Girls Gone Wild, Swedish Edition”, an old nude photo of Mikael Olsson – focus on a dog-eared copy of Hank McKinnell’s “A Call To Action”]

Kristin Pulkkinen:

[hesitates, reaches for the phone, draws back, then reaches again and finally picks up, speaking gingerly]



“Hi Kristin, it’s Dr Rost calling”


[covers mouthpiece; rolls eyes, grimaces and silently mouths “FUCK!]

“Yes Peter”

“What do you want now?”


“ddddd don’t hang up! Kristin, just wait, please don’t hang up!”


“Peter, I’m this close to calling the cops. These calls HAVE got to stop.”

[mutters under her breath]

“Fucking Richard and Sarah”


“But Kristin, this whole thing is beginning to pick up – have you checked out our Amazon rank? Have you?!? We’re already up to #443. The press release worked… people care, they really care… they do!


[bored look on her face, walks across a small living room and stares out the window of a modest Brooklyn apartment]

“Look, I don’t give a rat’s ass about the book or your ridiculous press release, OK? And I really don’t care about Pfizer, or some dumb corporate lawyer who’s making an ass of himself in court. NOBODY CARES! Do you understand me? Look, Peter, it wasn’t my idea to publish your book… frankly, I don’t think it’s even worthy of being called “a book”… truth be told, it’s a goddamn manifesto, the work of a crazy person. You need help – you’re playing out some weird inferiority complex. I get it. Peter, I may have only gotten a B minus in psycho 101, but I know you’re not well…

You need help!”


[interrupts, stammering]

“Bbbb bu, bu, but Kristin, you’re like all the rest, you DON’T get it!”

“I’m important [now staring into a full length mirror on the back of a bathroom door, a picture of Jeffrey Wigand taped on one side, Russell Crowe on the other]

“I’m Dr. Peter Rost, the World’s most important whistleblower! Goddammit!” [now swinging to anger, face turning beet red]

“They should have given me a job… and now they’re going to pay! [a wild look comes onto Rost’s face, his eyes appear to glaze over, he seems to be entering a trance and he takes on the look of Coleridge’s Ancient Mariner telling the wedding guest his awful tale about killing the albatross]

“I’m gonna show Marie-Caroline who’s boss now… she’ ll regret all those condescending e-mails. You don’t AtS Rost and get away with it! They WILL be sorry they crossed Dr Peter Rost! This time, they fucked with the wrong guy! Didn’t count on the blog, did they? Didn’t count on my book? Didn’t think I would stay on the case and spend my own money on press releases… “

[continues a long, rambling rant alternating between crying and shouting in anger]


“O-KAY, that’s it. Good BYE Peter. Do not call back. The next time you call, I call the cops. Please, please, please, please seek therapy, OK?

Buh-bye now.”

[slams the phone down and picks it up quickly; aggressively punches in a new phone number, now very agitated]

“RICHARD! You motherfucker! Do you know who just called me for the 40th time today? Richard, this is unforgivable… I don’t make enough to put up with this crap. This is abusive Peter, and you know it. He’s crazy! He’s completely obsessed with Pfizer and Jeff Kindler, and Hank McKinnell, and Karen Katen, and how everyone in the world is monitoring his phone calls and e-mail, and how he hated reporting to some guy named Eric Sirota… I have to listen to his research on the cost of corporate jets, read e-mail from ditsy blondes who read his blog… I can’t believe you put this on me!

Richard? RICHARD! You asshole, how dare you hang up on me?”


Anonymous Anonymous said...

A troll?

Blogger Markbnj said...

Oh. I think we need to have a community response to the cafe pharma blog, and we can start writing it here

Let's think of some characters
Lawyer #1
Chief marketing geek
Executive Assistant to marketing geek
Private Dick

We can try this as a communal writing exercise.

Lawyer to CMG:
Err. I think we did a good job in court today.
CMG: What were you THINKINGout there. did you forget to take your bi-polar medicine and have 2 mood shifts in the middle of talking to the judge? What happened?

tobe continued....go ahead

Blogger Markbnj said...

In a Totally unrelated thought, hit the "next thread" button at the end of your section, and came up with this doozie of a thread talking about today's walmart announcement of the $4.00 generic RX.
Here is thread, for those brave enough.

But here is the highlight (at least I think)

Re: 30 day supply of Generics for $4 (MSG#8)
We've really sunk to a new low in stupidity if we have to explain who actually makes money on generics...

Do we only hire retards nowadays???


Markie Mark (

Blogger Moogirl said...

Two thoughts…

First: at least the author agrees that the Phizer lawyer is acting like an ass. We now have common ground.

Second: Ditzy blonde? I think I take umbrage...yes, I’m sure I take umbrage. Not sure if I am the DB in question (as I’ve never emailed anyone named Kristin), but either way, it shows a total lack of originality on Anonymous’ part.

I am inane, not ditzy! There is a difference.

I look forward to the next installment of "As The Rost World Turns"!

Anonymous Anonymous said...

Dear Dr. Rost,

As a media junkie, I noted the $4 per generic script at Wal-Mart's Tampa-area stores WILL soon eliminate the tremendous amount of fat in the generic and brand-name drug industries. Given the rapid drops in the price of drugs that will occur when Wal-Mart takes this program nation-wide (and then global), companies like Pfizer WILL soon be brought to their knees. Can Jeffrey Kindler, Esq. truly continue to justify the Pfizer party jet(s) as well as the cost (and internal effort as per the above post) to keep honest folks silent?

Stay tuned. Corporate crime doesn't go on holiday. 7 days a week Dr. Rost's BLOG brings you INSIDE American corporate corruption.

Blogger Moogirl said...

Swedish fruitcake...isn't that the stuff your grandma makes for you at Christmas?

Anonymous Anonymous said...

Blogger Peter Rost said...

A troll has been here again. I think he spoke badly about fruitcake. Oh, well. it's gone. Erased. I can't imagine what will happen if the book goes to top 100 on Amazon. Will the panicked Pfizer trolls multiply?

Blogger Erik said...

I like fruitcake. Apparently, I'm the only one... :)

Blogger Moogirl said...

Aw Doc, you should leave the trolls comments. Phizer employees should be encouraged to comment. It gives the rest of us someone to point and laugh at!

Blogger Peter Rost said...

Moogirl, I know, I know, it is a tricky balance. Trolls are welcome, but they can't spread libel. So any non-libelous Troll who voices mean opinions rather than make statements of facts that are untrue will not be deleted.


Blogger Argon said...

Isn't that what I said was the price of fame in my 1st comment here? It's tricky when I'm sure the troll will go somewhere else and accuse you of censorship just because you cleaned out the libelous comments.

If he gets others to believe it on some other blog because they haven't been following his actions they can stir up some stuff to go on here and inflame things more by posting more comments that you have to delete which sets up a feedback loop of trying to control things while giving them more ammunition for their grievances.

Although I did think those parodies were funny which I'm sure a lot of people did, I certainly didn't put much stock in their veracity. But you never know what others are going to believe these days, it usually seems to be the worst sad to say.


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