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The Round Table Group: Pharmaceutical Marketing Expert Witnesses Command Premium Rates

Litigation in connection with pharmaceutical marketing has been a hot area for some time, and all signs point toward a continuation of this trend, with a corresponding escalation in billing rates for top talent. Pharmaceutical marketing expert witnesses often help litigators determine how certain pharmaceutical markets respond to the new entry of products, generic products, and price fluctuations. They also design, conduct and analyze surveys to support claims of false advertising, unfair competition, and intellectual property violations, among others. Expert witnesses in this discipline tend to be MBAs, JDs, MDs, and have many years of experience in hands-on sales and marketing within the pharmaceutical industry.

Most pharmaceutical marketing cases are quite large, often with huge stakes not just for clients involved but also for the industry as a whole. As such, pharmaceutical marketing expert witnesses command fairly high billing rates. A sample survey reveals that the hourly non-testifying rates of pharmaceutical marketing expert witnesses range from a low of $200.00 an hour, to a high of $650.00 an hour, with an average rate of about $400.00 an hour. The average testifying rate was $95.00 higher. Expert witness referral firms are constantly recruiting in this area and are well prepared for an up tick in litigation.

Source: Round Table Group

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Fake bus stop keeps Alzheimer's patients from escaping

“It sounds funny,” said Old Lions Chairman Franz-Josef Goebel, “but it helps. Our members are 84 years-old on average. Their short-term memory hardly works at all, but the long-term memory is still active. They know the green and yellow bus sign and remember that waiting there means they will go home.” The result is that errant patients now wait for their trip home at the bus stop, before quickly forgetting why they were there in the first place.

“We will approach them and say that the bus is coming later today and invite them in to the home for a coffee,” said Mr Neureither. “Five minutes later they have completely forgotten they wanted to leave.”

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