PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Pfizer: Too Big to Fly?
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Pfizer: Too Big to Fly?

Forbes in an article in its upcoming September 4 issue agrees with some of my assessements of Pfizer.

Here's what they write:

Too Big to Fly?
Matthew Herper 09.04.06

In his five years in the top job at Pfizer, Henry McKinnell built Lipitor into a $12 billion behemoth, the world's biggest drug. Now it could be a millstone for Jeffrey Kindler, who replaced him in late July. An appeals court just cropped a year off Lipitor's patent (it now lasts until 2010), and generics of rival Zocor are already siphoning off Lipitor sales (see chart). Pfizer says Lipitor's track record is "unmatched," but some analysts doubt the drug can hit its $13 billion goal for the year.

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