PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Pfizer Drones Exist. Really!!!
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Pfizer Drones Exist. Really!!!

Inside 1to1 writes that, Lately the talk in the loyalty world has been about the importance of the customer experience. Many companies are evolving beyond points programs to include more holistic programs. Engagement and experience have become the new buzzwords.

Some companies are starting to make inroads to a deeper customer connection. Pharmaceutical giant Pfizer, for example, built up a 50,000-member community of "Advocates" and "Super Advocates" to engage influencers and generate customer dialog. Members take part in interactive online insight/discovery sessions and they receive early product announcements, newsletters, and coupons tailored to their preferences. Pfizer found that consumers in the Advocate community purchase 20 percent more products and recommend Pfizer three times more than general consumers.

This may be the time for a prayer to save the Earth before alien corporations take our souls.

1 Comments:

Anonymous Rosethejet said...

Acutally I might have more faith in ALIEN corporations than in the ones we have now.

I have always wondered whether they EVER think about the damage they might be causing long term.

Is the greed need so overwhelming they simply ignore anything else? I have always wondered if there is even any semblance of a conscience within corporate CEOs.

I don't think it exists in the mincs of most CEOs. It appears there is simply a mind set that unalterably says to walk a narrow line straight to the Altar Of The Almighty Buck and nowhere else.

8/18/2006  

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