Pfizer Drones Exist. Really!!!
Inside 1to1 writes that, Lately the talk in the loyalty world has been about the importance of the customer experience. Many companies are evolving beyond points programs to include more holistic programs. Engagement and experience have become the new buzzwords.
Some companies are starting to make inroads to a deeper customer connection. Pharmaceutical giant Pfizer, for example, built up a 50,000-member community of "Advocates" and "Super Advocates" to engage influencers and generate customer dialog. Members take part in interactive online insight/discovery sessions and they receive early product announcements, newsletters, and coupons tailored to their preferences. Pfizer found that consumers in the Advocate community purchase 20 percent more products and recommend Pfizer three times more than general consumers.
This may be the time for a prayer to save the Earth before alien corporations take our souls.