Machines Against Drug Reps
MedAdNews warns drug companies that they "must improve their communication with physicians and patients to offset the threat posed by machines distributing generic samples and information, which are being used in an increasing number of doctors's offices.
Here's the deal. These machines (picture) dispense generic drug samples in the doctor's office and are automatically replenished by the company, MedVantx, which put them there. Doctors save time, patients save money and healthplans love the idea. So they are pushing hard.
So far, 1,800 docs and 250,000 patients have tried the machine.
Sales reps all over the country are shivering, seeing their most important tool to access the doctor, branded drug samples, threatened.