PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Pharma Giles continues to be very entertaining . . .
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Dr. Rost provides services as a pharmaceutical marketing expert witness. For more info see: Drug Expert Witness. Dr. Peter Rost email. Copyright © 2006-2013 InSync Communication. All rights reserved. Terms of use agreement, privacy policy and the computer fraud and abuse act.
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Pharma Giles continues to be very entertaining . . .

Here is his most recent post:


Three cheers for Dr. Rost...

I am sure that Dr. Peter Rost derives no pleasure from saying "I told you so"...

His blog today (April 3rd) shows little satisfaction (a mere 11 posts) at the news that Pfizer have been fined a total of $35m in relation to dodgy marketing practices for Genotropin, Pharmacia's legacy human growth hormone. Given Dr. Rost's shabby treatment by Pfizer, one would have expected a far more gleeful reaction to this news, news in which he played a pivotal role in bringing to the public's knowledge. But then I suppose that $35m in "fines" is small change for Pfizer, being merely a day's profit, or a paltry 0.175 of a McKinnell. Still, it's not the money, it's the principle, not that Pfizer seem to have too many of those these days.

For a company that seems desperate for innovation and would like to pride itself on its openness and honesty, I am always puzzled as to why Pfizer was so desperate to get rid of Dr. Rost. I am convinced that his serial whistleblowing wasn't the real reason behind his enforced departure. It is much more probably because the somewhat eccentric Dr. Rost just simply didn't fit in with the "wallpaper" culture that is Big Pharma these days. Bland is safe. Mavericks aren't. Don't stand out from the herd, never ask questions and do what you are told. Rost had to go because of a personality clash with his former managers. He has one, they haven't. And yet it is eccentrics and mavericks like Dr. Rost who catalyse discovery and progress on all fronts, be it marketing or scientific innovation.

Pfizer wonders why it can't discover new drugs. Could it be because its corporate culture has purged out the very creativity that it needs? It is a shame for the pharmaceutical industry that they choose to try and suppress Dr. Rost's undoubtedly huge and effective creativity rather than harness it in some way. But that might in itself require a measure of risk taking and creative thinking that used to be called "people management", before that became just another term for corporate suppression of its employees.

Much better to let a lawyer run the show, eh? "Safe pair of hands" and all that...

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1 Comments:

Blogger Dr. BK said...

I agree with Pharma Giles. Dr. Rost, I believe you are a very creative man, and I also believe that creative development is being breed out of both government servants and all institutions (my own too) in favor of the tried and truly funding worthy. Why develop a really new medication, when you can change a molecule, or bind a next to free agent to your drug and take little or no risk. Familiarity.. in this case is contemptible.

4/03/2007  

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