PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: The News Journal: "AstraZeneca's sales practices questioned"
screen2largeMM

Dr. Rost provides services as a pharmaceutical marketing expert witness. For more info see: Drug Expert Witness. Dr. Peter Rost email. Copyright © 2006-2013 InSync Communication. All rights reserved. Terms of use agreement, privacy policy and the computer fraud and abuse act.
.

PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

The News Journal: "AstraZeneca's sales practices questioned"

AstraZeneca's sales practices questioned
By GARY HABER, The News Journal, Wilmington, Delaware
Posted Tuesday, April 17, 2007

Less than two weeks after it fired a pharmaceutical sales manager for comments in a company newsletter, AstraZeneca PLC was defending itself again Monday.

The maker of such drugs as Nexium, a treatment for acid reflux disease, and Crestor, a cholesterol-reducer, said it is investigating recent allegations posted on pharmaceutical industry blogs questioning the company's sales and marketing practices. One allegation said some of the company's salesmen were being pushed to promote the sale of one of its cancer drugs for unapproved uses.

"As we learn about these things through whatever mechanism, we investigate them and take them seriously," Emily Denney, an AstraZeneca spokeswoman, said Monday.

Denney's comments come after AstraZeneca issued a statement on Friday, reading in part, "We have a robust compliance program that calls for responsible sales and marketing practices that comply with applicable laws, regulations and industry standards, such as PhRMA [the Pharmaceutical Research and Manufacturers of America] and the American Medical Association guidelines, as well as AstraZeneca's internal policies."

Denney declined Monday to address the specifics of any of the allegations making the rounds on several Web sites, including those made by a group calling themselves "The AstraZeneca Group of Seven," whose unidentified members say they are employees of the company.

Denney declined to detail what actions the company was taking to address the online allegations.

On Friday, Pharmalot.com, a blog written by Ed Silverman, who covers the pharmaceutical industry for The Star-Ledger newspaper of Newark, N.J., ran a portion of what purports to be a letter from "AstraZeneca Group of Seven" to the U.S. Department of Health and Human Services' Office of Inspector General. The letter said AstraZeneca's salesmen were encouraged in a November 2006 meeting to promote the company's Faslodex cancer drug for so-called "off-label" uses and to compare it to competitor Novartis' Femara cancer drug, even though no head-to-head clinical trials had been done.

Drug companies are not allowed to promote their products for other than FDA-approved uses, but there's no prohibition on doctors prescribing them for so-called off-label uses.

Don White, a spokesman for the Office of Inspector General, said Monday he could "neither confirm nor deny that we have received the letter, but we are aware of the situation."

If AstraZeneca were found to have marketed its drugs improperly, the company could run afoul of its Corporate Integrity Agreement with the Office of Inspector General, which could jeopardize its ability to sell to Medicare and Medicaid.

In 2003, the company pleaded guilty to violating the Prescription Drug Marketing Act by providing free samples of its Zoladex cancer drug to physicians, who then billed Medicare, Medicaid and other federal insurance programs. The company agreed to pay $355 million to settle criminal and civil charges and agreed to enter into the agreement that allowed it to continue to sell its products to Medicare and Medicaid as long as its sales and marketing practices complied with the law.

Denney, the AstraZeneca spokeswoman, said Monday the company is living up to the terms of its agreement with the government.

"In each instance, we've acted in a matter that's consistent with our compliance program and its obligations under the Corporate Integrity Agreement," she said.

Earlier this month, Michael Zubillaga, of Kennett Square, Pa., who worked at AstraZeneca's sales office in Wayne, Pa., was fired after he was quoted in an interview in a company newsletter comparing physicians' offices to "a big bucket of money" from which they can "grab a handful."

Contact Gary Haber at 324-2878 or ghaber@delawareonline.com.

Labels:

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home