The Zubillaga Affair and Employee Blogging
John Mack has written a thoughtful analysis on the AstraZeneca Zubillaga affair, called "The Zubillaga Affair: Effect on the Prospects for Pharma Blogging."
It is worth reading.
The final conclusion, however, is a real whopper. John Mack writes:
Rules for Pharma Employee Blogging
The following personnel should NOT be allowed to contribute to employee blogs:
- Marketing, sales, legal, or corporate communications personnel
- Managers or higher
The following personnel should be ENCOURAGED to contribute to employee blogs:
- Rank and file employees including secretaries, assistants, etc.
- Research and development personnel, including clinicians, lab people, etc.
I have to admit that I fail to understand why a secretary could be more trusted blogging than someone in legal, or corporate communications personnel. John, are you OK over there???
Frankly, to think that any highly regulated pharma company would encourage their employees to blog at anytime, anywhere, about anything, including the company is ludicrous.