The Internet and Drug Advertising
Big Pharma spends a lot on Internet ads, a whopping $13.8 billion in the first quarter this year.
Is it worth is? After all, doctors write the prescriptions, so why advertise to regular people?
You bet it's worth it!
According to a study by MRx Health/Informed Medical Communications, doctors grant 87% of patient requests for specific drugs.
But it doesn't stop there. Many of those patients asking for a specific drug read about it on . . . the Internet.
Here are the numbers.
Percent of consumers who ask their doctors for specific drugs based on:
What they read on the Internet--34%
What family and friends say--33%
What they see on television--31%
What they read in the newspaper--3%
Did you notice that last number? 3%!
Now you know why the Internet and evening television is booming with drug commercials, showing happy, dancing people, and why regular newspapers are in trouble.