Brandweek on AstraZeneca's ZubeGate: "The mainstream media has totally had its ass handed to it on this story"

Brandweek writes: "What's interesting here—and I've said it before, as have others—is that the mainstream media has totally had its ass handed to it on this story.

The Bucket of Money scandal, with a few exceptions, has unfolded almost entirely on blogs.

It marks a real turning point in Big Pharma's relationship with the media, if only because these whistleblowers have turned to Rost rather than Alex Berenson at the Times.

I mean, how many other Congressional inquiry demands have been based on blog coverage?"

Read more about the Congressional inquiry in Brandweek: AZ Bucket of Money Coverage Triggers Congressional Demand for Off-Label Investigation and Pfizer and AZ Sales Rep Whistleblowers Highlight Unresponsive OIG.

Or go to Pharmalot and read Congressman Asks HHS To Investigate AstraZeneca And Off-Label Marketing.

Or maybe you prefer Kieran Queenie's story Big Pharma bowing to the power of blogs.