PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Brandweek on AstraZeneca's ZubeGate: "The mainstream media has totally had its ass handed to it on this story"
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Brandweek on AstraZeneca's ZubeGate: "The mainstream media has totally had its ass handed to it on this story"

Brandweek writes: "What's interesting here—and I've said it before, as have others—is that the mainstream media has totally had its ass handed to it on this story.

The Bucket of Money scandal, with a few exceptions, has unfolded almost entirely on blogs.

It marks a real turning point in Big Pharma's relationship with the media, if only because these whistleblowers have turned to Rost rather than Alex Berenson at the Times.

I mean, how many other Congressional inquiry demands have been based on blog coverage
?"

Read more about the Congressional inquiry in Brandweek: AZ Bucket of Money Coverage Triggers Congressional Demand for Off-Label Investigation and Pfizer and AZ Sales Rep Whistleblowers Highlight Unresponsive OIG.

Or go to Pharmalot and read Congressman Asks HHS To Investigate AstraZeneca And Off-Label Marketing.

Or maybe you prefer Kieran Queenie's story Big Pharma bowing to the power of blogs.

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