AstraZeneca's Secret Oncology Plans: Sell Cancer Drugs to Patients with Pink Cupcakes
AstraZeneca has had a lot of problems in the oncology area lately. Such as ZubeGate.
And now Question Authority can reveal how the company plans to "gain access and enhance selling opportunities for Arimidex, Abraxane, and Faslodex with your key accounts."
They'll use Mother's Day and unabashed selling direct to patients. Kind of like a Tupperware party or Avon cosmetics. Only AstraZeneca will use pink cupcakes to sell cancer drugs directly to patients in chemo treatment rooms.
Below are the secret selling plans, "for internal use only."
Here are a few selected quotes that say it all:
"MUMs, a unique breast cancer awareness campaign Mothers United for Mammograms"
"The MUM's Campaign can also be leveraged to enhance our presence in key accounts . . . Utilize this campaign to gain access and enhance selling opportunities for Arimidex, Abraxane, and Faslodex with your key accounts."
"Coordinate with all key account members in planning your programs/celebrations . . . Physicians, RNs, Social Workers to aid in patient involvement and leverage for future business opportunities."
"Display table location is key . . . Chemo area can be highly successful. Waiting rooms can restrict access to RNs and MDs."
"Refreshments and food will help attract patients to the table. Cupcakes are easier for patients to handle and less messy than a cake. Have them made with pink frosting. Coordinate with the office for refreshments. Some offices provide waiting patients with coffee and sodas."
"Provide the small pink Arimidex bags for patients to fill with information. They will also be highly visible throughout the entire office."
All of this from AstraZeneca Oncology, with luuuuve.