PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: HERE IS VIVA VIAGRA AD!
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

HERE IS VIVA VIAGRA AD!

Pfizer sales of Viagra have hit rock bottom. So Pfizer Inc would like to make sure more men get rock hard. And regular pharmaceutical advertising aint cutting it no more. You know, dogs, happy couples holding hands.

So Question Authority is first in the blog world to introduce Pfizer's new ad that got AIDS activists steaming - Viva Viagra.



Michael Weinstein, president of the AIDS Healthcare Foundation was quoted by Bloomberg News saying, "Pfizer has been an outlier in shamelessly promoting Viagra as a party drug. All those Sin City references, everything associated with Vegas, that is what they want the association to be. It's not about a medical condition, it's about performance anxiety."

And Brandweek penned the headline, Viagra Campaign Suggests Pfizer No Longer Interested in Medicine.

As far as I'm concerned . . . c'mon everyone. Let's get real. It's just sex. Don't have a heart attack about the fact that Pfizer is trying to make a few bucks from men trying to get a hard on. After all, everyone else is too . . . trying to make a few bucks from those same men, I mean.

By the way, here's the original, Viva Las Vegas with Elvis Presley:



Hat tip Pharmagossip for that last clip. And he has more! Go there.

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