PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Pharmafraud's blog review . . .
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Dr. Rost provides services as a pharmaceutical marketing expert witness. For more info see: Drug Expert Witness. Dr. Peter Rost email. Copyright © 2006-2013 InSync Communication. All rights reserved. Terms of use agreement, privacy policy and the computer fraud and abuse act.
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Pharmafraud's blog review . . .

PharmaFraud Pharma Blogger Rant is a blog I've missed writing about, so now I'm addressing that mistake . . . PharmaFraud has written an interesting analysis of other bloggers . . . we all love when other blogs write about us, right?

Go here to read.

Here's what s/he has to say about Question Authority:

Question Authority with Peter Rost - I've got to give Dr. Rost credit for showing us how much power one individual, with an opinion, some facts, and a Blog, can have. This is the first Blog I look at every day. Rost has exposed a lot of the Pharma Industry's dirty dealings. He's shamed Pharma companies into addressing some of their dirty deeds, and every Pharma company has probably altered their communication policies in consideration of the consequences that may occur if Dr. Rost gets ahold of one of their emails.

When Dr. Rost isn't being fed internal documents from a wronged Big Pharma employee, his blog doesn't pack the punch that it could. Even Dr. Rost falls into the same trap as other Bloggers when they have no story; just copy and paste some crap from another blog.
In his Big Pharma days Dr. Rost was a marketing guy, so he should know the value of a clear and powerful brand name. Why is the Blog named, "Question Authority with Dr. Peter Rost"? Drop the "Question authority", it's a bit weak. Peter Rost is the brand. Why water down the most powerful Brand in all of Blogdom. Use Question Authority as a tag line if you must, but don't muddle up brand.

Dr. Rost's biggest sin? - By offering Dr. Rost the scoop when my story breaks, I met my obligation of kissing his butt, and yet he ignores my blog. Nevertheless I'll keep my word and give him the biggest scoop of his life when my gag is removed.

Do YOU agree with Pharmafraud?

4 Comments:

Blogger Pharma Spy said...

It's easy to criticize success. Why change the formula when things are going well?

7/27/2007  
Blogger Pharma Giles said...

I like Pharmafraud. I had not seen this blog before so thanks for pointing it out...

7/28/2007  
Anonymous Steve Woodruff said...

From a branding perspective, I think you'd do better with something like "The Rost Files". It has that air of intrigue, and as a brand name, it can encompass both your musings, and the "files" that others forward to you.

7/28/2007  
Blogger Peter Rost said...

The Rost Files . . . I like that!

Mmm, this is someting to think about . . .

7/28/2007  

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