PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Exubera flop
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Exubera flop

About six months ago, on August 16, 2006 I wrote about Pfizer's insulin inhaler:

And this year Exubera was launched, an insulin inhaler used for the treatment of type 1 and type 2 diabetes that has blockbuster potential. According to Pfizer.But look at the Exubra inhaler! It is BIG. A foot long, when unfolded, which makes it feel like a baseball bat. Think your girlfriend would like to haul that out of her handbag while seated in a restaurant?Common sense, folks. Common sense. NO ONE would be caught dead with this foot long pocket rocket in their pocket. Or handbag.

Today, Pharmalot made the following comment:

Get Ready For Those Exubera Ads
Pfizer is making good on those recent threats and will soon run them on tv and in magazines. The desperate drugmaker wants to go directly to diabetics to salvage its failing insulin inhaler, which has bombed due to a high price tag and its cumbersome design (it looks like a bong, if you didn't already know).

As always, you heard it on Question Authority first.

Qustion Authority calls it as we see it.

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1 Comments:

Anonymous Anonymous said...

How horribly vain!!!
"It feels like a baseball bat?!?!"
to someone who had to take 4 insulin shots a day (which had to be kept refrigerated) this baseball bat was a Godsend and now it is being taken away all because of the almighty dollar!!

10/22/2007  

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