PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: The Pharma Blogosphere Survey Hoax
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

The Pharma Blogosphere Survey Hoax

If you read nothing else today, check out the comment section to I dare you, John Mack!!! . . .

It is my opinion that it has now been conclusively proven that the biggest Pharma Blogosphere Survey ever completed was a hoax, which is crumbling in comparison with real market data.

The survey sample represented predominantly John Mack's readers, and lacked any relationship to average readers of other pharma blogs, including Question Authority, BrandweekNRX, Impactiviti, Pharmalot, PharmGiles and Pharmagossip.

It takes just a look to visually verify this, download survery data here, but now this has also been proven in the comment section to the post above.

2 Comments:

Anonymous Anonymous said...

Maybe, Peter, you should get John a job at Brandweek as well. Then you two can duke it out in private. This is soooo boooooring! Nothing we would be interested in.

Here is an interesting, to me, item. The nurse (California nurses association) who started a drive for Medicare for all (Universal Healthcare) has just been appointed vice president of the AFL-CIO. Labor unions are not that important any more, on the other hand the AFL-CIO still does have some power. Now, how would THAT be interesting with regard to pharma? Well, Medicare part D for everyone? Meds included in the price of healthcare insurance, as a.o. in The Netherlands?

Those little, itty, bitty, *machines* you have going between you and John are not of any consequence to the *populus*, and driven by windmills. Not much wind, though. And you do want people to read your blog, do you not? You might even get some ads. ;)! Geez, kid, you are all excited about nothing at all.

8/07/2007  
Blogger Peter Rost said...

Thanks for your advice, anon. I'm sorry to report that based on readership numbers the other 60,000 coming here each month don't agree . . . so you have to write that blog on your own, and maybe they'll come! Or maybe not.

:)

8/07/2007  

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