PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Is Brandweek distancing itself from Rost?
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Is Brandweek distancing itself from Rost?

Apparently there is a rumor going around the Internet, according to healthcare blog Envisioning 2.0.

In a post called Is BrandWeek Distancing Itself From Peter Rost? The Evidence & Jim Edwards Say No, this blog addresses those rumors - with an interview with former BrandweekNRX journalist Jim Edwards (whom I owe a great deal, since he recommended me for the job at Brandweek).

And I read the following with interest, since I don't necessarily know anything more than anyone else:

Is it true that BrandWeek is distancing itself from Dr. Rost? Last week I conducted an interview with Jim Edwards, BrandWeekNRx’s former author, for a new WebTv show I am producing in partnership with Scribe Media, The Digital Health Revolution. He told me there is no evidence that BrandWeek is putting a firewall between itself and Rost. Specifically Edwards said:

o The BrandWeekNRx logo has not changed. It’s the same as has always been since the blog was launched

o All of BrandWeek’s blogs are listed on the front page of the magazine’s Website. If you scroll down, you’ll see that the company refers to Rost’s blog as BrandWeekNRx and still prominently displays its posts (see screen shot below; click it to enlarge)


brandweekscreenshot.png


o BrandWeekNRx’s traffic has shot up since Rost took the helm, which is something the publication is very happy about.

In addition to discussing Rost’s addition to the BrandWeek blogger roster, Edwards and I had a very interesting and wide ranging conversation. Stay tuned to this blog for more info about The

Digital Health Revolution, which will launch later this summer.

1 Comments:

Anonymous Anonymous said...

The very BEST pharma blog is Pharmalot! Ed never self-promotes and is always informational with a twist of sarcasm. But, Peter, I guess you already know this since you often give many "hat tips" to Ed. Thanks Ed...hope you read this before Rost deletes it! : )

8/14/2007  

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