Impactiviti reveals the biggest merger in pharma blogging.
His post is Blockbuster Pharma Blogger Mega-merger Announced!
Don't miss it.
And don't miss John Mack's comments here. I note he gets up at 6 in the morning to start blogging. That's way too early for me.
But I also have some more serious thoughts on Steve Woodruff's announcement today. The fact is that most regular news are boring, so we bloggers sometimes have to jazz things up a bit. After all, less than 10% of people 30 and under read a daily newspaper, but they do read blogs.
My second thought is that competition for readers is heating up. The WSJ HealthBlog, which initially was very formal, is loosening up a bit, Pharmalot is featuring posts like "The Levitra Pen Rises To The Occasion," and Impactiviti is starting to have fun. Something must be going on in the blog world . . .