My own talk-radio show?
I continue to get requests to participate in various radio shows and to help the media understand what goes on inside the pharmaceutical industry. In fact, I was contacted by a range of media, from CBS News to Nature, to help them understand the situation within Pfizer when the company cancelled the development of torcetrapib two days after CEO Jeff Kindler had said torcetrapib was “one of the most important developments in our generation.”
So I didn't expect anything unusual when an executive producer for a large radio station left a message last week saying that she was in the process of working on programming for 2007 and wanted to discuss the possibility of me doing a show on their network.
The only unusual part was that she insisted on talking to me in person to set up a time for the interview. I suggested we could do this per email, since it was easy for me to schedule. Then she explained, that no, she wasn't interested in having me as a guest on a show, she wanted me to host my own show.
And the more I thought about this the better it sounded. After all, if I could do a talk-show called "Question Authority with Dr. Peter Rost," that could be a lot of fun.
In fact, I could ask all the questions people usually don't dare asking of a variety of high-powered people. Glen Beck on steroids, if you so wish.
So yesterday the executive producer called and we had a long chat and she seemed to like my ideas. She also pointed out that they were not covered by FCC guidelines. That comment surprised me for a second, because I thought the FCC guidelines mainly concerned decency, and I have no intention of starting to compete with Howard Stern. I'm quite sure my wife would object to something like that. But at least it was clear that I could be provocative and impudent.
Now it is my turn to do the due diligence and check if this makes sense.
What do you think?