PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Why Drug Companies Promote Off-Label
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Why Drug Companies Promote Off-Label

The Pharma Marketing Blog has one of the best posts written in a long time about off-label drug company promotion. You can find it here.

"The market for ED drugs is not nearly what the drug marketers in these companies thought it would be (see "ED Drug Sales Limp")."

"Another piece of evidence I have that there may be more off-label promotion of ED drugs comes from the book "Selling Sickness." The author points out that a prominent urologist -- a paid consultant to Pfizer -- said he was a "strong believer" in taking Viagra on a daily basis to "prevent impotence."

"Several industry conferences are devoted to off-label promotion by pharmaceutical companies. The term "promotion," however, has now been dropped in favor of "usage" as in the "5th Annual Off-Label Usage Conference."

"Whenever the pressure is high to meet sales numbers -- especially to meet Wall Street expectations -- there will be a danger of crossing the line into illegal off-label promotion, even if it is called by another name."

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