Tuesday, August 07, 2007

You've never seen a mother holding a baby like this . . .

On BrandweekNRX, today.

1 comment:

Anonymous said...

Hm. That Mrs. Rost holding her latest production? Geez, what a beautiful animal! Pussycat, *fer* sure! Now, what about marketing and such stuff. Here is what I read last week in a reader comment in a newspaper: The Department of Health and Human Services is accumulating data, provided by pharmacists, on prescription medications. Question: Peter, would that be in violation of the HIPPA Act? Should people picking up their meds at the pharmacist ask this pharmacist henceforth to whom s/he provides data on his/her medications? And if the pharmacist is awarded a bonus for that, should s/he share it with the customer/patient, and in what ratio? Come on, you have been coasting aimlessly for too long! Pfffff! Now, what about doctors? What INFO do they share and with whom about their patients? What about movies and data generated during research, such as sleep apnea, which gives 1000 pages of data on a patient, as well as the delicious movie of that patient rolling from side to side and snoring, invasive procedures, such as surgery, and more. To what extent is patient consent required and adhered to? Sorry to wake you up. I am sure there is more of such stuff you could write about.