PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: WSJ: "What if the men in your office changed for dinner and came bare-chested?"
screen2largeMM

Dr. Rost provides services as a pharmaceutical marketing expert witness. For more info see: Drug Expert Witness. Dr. Peter Rost email. Copyright © 2006-2013 InSync Communication. All rights reserved. Terms of use agreement, privacy policy and the computer fraud and abuse act.
.

PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

WSJ: "What if the men in your office changed for dinner and came bare-chested?"

When Michele Royalty [from Amgen] wore a simple black strapless gown to a black-tie business dinner for her pharmaceutical company, she says, "I saw the CEO's eyes drop to my cleavage."

"Once a CEO is startled by seeing your cleavage, an image is set in his mind that is not going to disappear," says Ms. Royalty, who recently retired as an executive at the company. "I never wore that type of dress again."

Exposed skin speaks louder than annual revenue growth, even to a CEO. "What if the men in your office changed for dinner and came bare-chested?" asks Dr. Brizendine.

Jonscott Turco, a psychologist and consultant with Partners In Human Resources International, says he would prefer not to see women in revealing clothes at business events. "They're thinking it's an empowering thing that they can be sexy and professional," he says, "but guys don't see it that way. If she's dressed sexy, that's all they see."

Full story in WSJ.

Labels: , , ,

1 Comments:

Anonymous Anonymous said...

"If she's dressed sexy, that's all they see."

No kidding.

Marilyn

5/09/2008  

Post a Comment

Links to this post:

Create a Link

<< Home