PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: Women who can't dress for business, or the "sex effect."
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

Women who can't dress for business, or the "sex effect."

In the WSJ today.

What gets me is the stereotypical description of how men react to women in this article.

Reality is a lot more complex than the simplistic view put forth by the--female--author.

But for women, ever since their prom, it was always the dress that was important.

To most men, they couldn't care less about the dress; they care about what's inside the dress. And that may be where some women get in trouble.

The truth is that the ones that really hate a slutty dress--are all the other women.

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