The other guests will be Dr. Jennifer Ashton, Fox Medical Contributor and Bill Hague of Frank Magid & Associates Research.
We'll talk about how Americans ended up spending $5 billion on a drug that hasn't been proven to work.
DTC advertising by Schering-Plough and Merck may be mentioned . . .
If you want to watch the show on the net go to Fox Business News, click on "Shows" and then "Money for Breakfast."
1 comment:
Peter,
You were upstaged by the two hacks and the Vytorin ads they were showing throughout!
See my post here: http://pharmamkting.blogspot.com/2008/04/vytorin-ads-trump-peter-rost-on-fox.html
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