PHARMA MARKETING EXPERT WITNESS.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Follow on https://twitter.com/peterrost

Tuesday, April 01, 2008

Dr. Peter Rost talks about the Vytorin debacle on Fox Business News: 8:10 AM Wednesday

I'll meet with Alexis Glick on "Money for Breakfast" to discuss business implications of the Vytorin debacle.

The other guests will be Dr. Jennifer Ashton, Fox Medical Contributor and Bill Hague of Frank Magid & Associates Research.

We'll talk about how Americans ended up spending $5 billion on a drug that hasn't been proven to work.

DTC advertising by Schering-Plough and Merck may be mentioned . . .

If you want to watch the show on the net go to Fox Business News, click on "Shows" and then "Money for Breakfast."

1 comment:

PharmaGuy said...: Peter,

You were upstaged by the two hacks and the Vytorin ads they were showing throughout!

See my post here: http://pharmamkting.blogspot.com/2008/04/vytorin-ads-trump-peter-rost-on-fox.html; 4/02/2008