Friday, January 19, 2007

The Jeep Waterfall

I'm pretty fed-up with advertising plastered everywhere it can be plastered. I'm almost embarassed that I once used to be an advertising executive. After all, advertising has long ago turned into human pollution.

So, if you could turn a waterfall into advertising, I guess, that would be the ultimate abuse of the world's resources . . . BUT, I have to admit, what Jeep has done here, is very, very cool, and Jeep is, after all, a cool brand:

1 comment:

Anonymous said...

The Waterfall was created by Professor Stephen Pevnick who is a Professor of Art at the University of Wisconsin Milwaukee. He built the Graphical Waterfall, then Called “Rainfall”, in 1979 using only a circuit board and a few valves.
bio; http://www.uwm.edu/People/pevnick/index1.html
The Graphical Waterfall has been shown on four continents in cities such as Paris, London, Geneve, Basel, Frankfurt, Hannover, Johannesburg, Beijing, Bangkok, Chicago, Dallas, Los Angels and many others. In 1995 the “Rainfall” went to Berlin for a major exhibition for artists and designers.

Professor Pevnick was very honored when the people at GPJ and Daimler Chrysler asked him to be at the shows for Jeep.

http://www.pevnickdesign.com/index1.html