Schering-Plough makes themselves look like idiots. Again.
Schering-Plough stock is down over 10% in heavy trading today.
Here is what probably happened, straight from Scherinlings-got-plowed:
Compare Vytorin to a placebo (i.e., stack the deck).
Schedule Schering and Merck Second Quarter 2008 Earnings Calls for pre-market-open on July 21, 2008.
Delay both calls -- to after market-close, on July 21, 2008 -- for "an important update" on SEAS: Vytorin to placebo.
H I L A R I O U S L Y. . . . bad theatre! Why?
Well, what is missing from the above plot-synopsis is this: According to paragraph two of Schering-Plough's press release, the SEAS update will be published around 1 PM EDT today -- during the trading day.
Were this "Norway Update" truly material, it would not be published during the trading day, as at a minimum, an NYSE Halt-Trading process would be invoked -- with a "News-Pending" flag on the stock's ticker symbol. If Schering opens (at all) this morning -- on the NYSE -- in about 20 minutes' time, then this is all a stunt.
My prediction, then: There will be no Earth-shatteringly-positive actual news from the SEAS update -- out of Sweden.