Peter Rost back at Brandweek

Pharmalot is first out with the news, in a post called Peter Rost Returns To BrandWeek, Sort Of
January 2nd, 2008 by Ed Silverman.

“We let him go in December because of lack of advertising, but are bringing him back in January even (though) we don’t have ads to support him - yet,” Todd Wasserman, BrandWeek’s editor writes us. “Peter is great at generating traffic and we like being able to take part in the pharma blogging discussions, so we wanted to bring him back on a month-to-month basis.”