One picture says it all: The big disconnect between Big Pharma and its customers.
Nothing could show the disconnect between Big Pharma and its customers more sharply than the chart from the Pharma Marketing blog to the left.
The #1 reason pharma respondents thought pharma has a bad reputation, according to this data, is because drug companies are "not promoting benefits." As a small coincidence this is the least probable reason, according to health care providers, such as doctors. They probably feel they have plenty enough of sales reps and advertising.
So pharma thinks the solution is to promote even more, and the customers just hate the thought of that . . .
Conclusion: People working in Big Pharma have no idea what they're customers think. In another word, they're pretty stupid.