PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.: One picture says it all: The big disconnect between Big Pharma and its customers.
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PETER ROST: PHARMA MARKETING EXPERT WITNESS. AWP, MEDICAL DEVICE EXPERT.

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a medical device and drug expert witness and pharmaceutical marketing expert. Judge Sanders: "The court agrees with defendants' view that Dr. Rost is a very adept and seasoned expert witness." He is also the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully.

One picture says it all: The big disconnect between Big Pharma and its customers.

Nothing could show the disconnect between Big Pharma and its customers more sharply than the chart from the Pharma Marketing blog to the left.

The #1 reason pharma respondents thought pharma has a bad reputation, according to this data, is because drug companies are "not promoting benefits." As a small coincidence this is the least probable reason, according to health care providers, such as doctors. They probably feel they have plenty enough of sales reps and advertising.

So pharma thinks the solution is to promote even more, and the customers just hate the thought of that . . .

Conclusion: People working in Big Pharma have no idea what they're customers think. In another word, they're pretty stupid.

3 Comments:

Blogger John Mack said...

Peter,

Thanks for posting this and adding your comments. May I quote in Pharma Marketing News?

P.S. Sorry you were not appointed FDA Commish :-(

3/18/2009  
Anonymous Anonymous said...

Wow, you're bitter man. Let it go!

3/18/2009  
Blogger Peter Rost said...

Sure John, feel free!

Anon . . . bitter about what?

:)

3/18/2009  

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