Tuesday, January 13, 2009

DTC advertising: Bad for everyone?

First it was Roche CEO William Burns who called DTC advertising the "single worst decision for the industry." Now Glaxo CEO Andrew Witty says he "think[s] there is too much [DTC]" and that his company will be "cutting back on its U.S. television advertising as it tries to spend its money more wisely and avoid some of the criticism aimed at heavy drug advertising.

More here.

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