Exubera flop

About six months ago, on August 16, 2006 I wrote about Pfizer's insulin inhaler:

And this year Exubera was launched, an insulin inhaler used for the treatment of type 1 and type 2 diabetes that has blockbuster potential. According to Pfizer.But look at the Exubra inhaler! It is BIG. A foot long, when unfolded, which makes it feel like a baseball bat. Think your girlfriend would like to haul that out of her handbag while seated in a restaurant?Common sense, folks. Common sense. NO ONE would be caught dead with this foot long pocket rocket in their pocket. Or handbag.

Today, Pharmalot made the following comment:

Get Ready For Those Exubera Ads
Pfizer is making good on those recent threats and will soon run them on tv and in magazines. The desperate drugmaker wants to go directly to diabetics to salvage its failing insulin inhaler, which has bombed due to a high price tag and its cumbersome design (it looks like a bong, if you didn't already know).

As always, you heard it on Question Authority first.

Qustion Authority calls it as we see it.