Dr. Rost provides services as a pharmaceutical marketing expert witness. For more info see: Drug Expert Witness. Dr. Peter Rost email. Copyright © 2006-2008 InSync Communication. All rights reserved. Terms of use agreement and privacy policy.
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THE PETER ROST BLOG

Peter Rost, M.D., is a former Pfizer Marketing Vice President providing services as a marketing expert, speaker and writer. He is the author of Emergency Surgery, The Whistleblower and Killer Drug. You can reach him on rostpeter (insert symbol) hotmail.com. Please read the terms of use agreement and privacy policy for this blog carefully and note that even if this blog sometimes covers serious topics it is mostly closer to Saturday Night Live than 60 Minutes.

Tuesday, July 31, 2007

So is it really true . . . Rost actually working?

A lot of bloggers and writers seem to have the scoop . . .

Peter Rost, Pfizer Scourge, Gets A Real Job
By Ed Silverman on Peter Rost

Rost Replaces Edwards at BrandweekNRX - Can it Be True?
By John Mack on BrandweekNRX

Peter Rost, Cub Reporter? A Web 2.0 Update
By pharmamanufacturing on Blogging and Web 2.0

As for my comments . . . stay tuned for tomorrow!

This blog is back to English. And Pfizer has done nothing wrong.

I know, it's been both Swedish and Portuguese the last few days.

But I promise, it will be back to English from now on forward.

Just as an explanation; overseas traffic to my blog the last few days has been amazing, and not everyone speaks English . . . so I'm just trying to respond to the demand!

In fact, the most important visitor so far has been "Regeringskansliet"



"Regeringskansliet" is the equivalent of the White House, in Sweden.

Sorry Pfizer, the government in Sweden, really, really, did listen to my Summer Show. I hear that you have already told the local press "Pfizer follows Swedish laws," and that you have done nothing wrong, so I wanted to make sure this was repeated right here.

For my readers from Brazil . . . Para meus leitores do Brasil!

Here is a story from Brazil "Time" magazine, "Epoca." (I was wondering why I suddenly had all those visitors from Brazil, now I know. And if you need to translate this page to portuguese, just use translation tool on the left!

[Este é um artigo da revista "Época" do Brasil. (Eu queria saber porque de repente eu passei a ter tantos visitantes do Brasil, mas agora eu sei. E se você precisar traduzir esta página para o português, use a ferramenta de tradução disponível à esquerda!]


ENTREVISTA
"Não confie nos laboratórios"
O ex-executivo da Pfizer diz que as práticas da indústria farmacêutica são ilegais e antiéticas
por SUZANE FRUTUOSO

Escritor sueco Peter Rost tornou-se o pesadelo da indústria farmacêutica. Ele foi demitido do cargo de vice-presidente de Marketing da Pfizer em dezembro de 2005, depois de acusar a companhia de promover de forma ilegal o uso de genotropin, um hormônio do crescimento. A substância era vendida como um potente remédio contra rugas. A empresa teria faturado US$ 50 milhões com o produto em 2002. No fim da década de 90, quando era diretor da Wyeth na Suécia, Rost denunciou também uma fraude na companhia: sonegação de impostos. Ele diz que agora se dedica a escrever o que sabe contra a indústria em seu blog e em livros. No começo do ano que vem, ele lançará Killer Drug (Remédio Assassino), história de ficção em que um laboratório desenvolve armas biológicas e contrata assassinos para atingir seus objetivos. “Mas eu diria que boa parte é baseada em fatos reais”, afirma.

Continue reading here.

Listen to my Swedish Summer Show . . .

Some people have written and can't find the Swedish Summer show I did yesterday. Warning - it is all Swedish, but the music I selected, you'll be able to enjoy . . . talk is 40 minutes, mixed with music for an additional 40 minutes. For translation of the show, I'm sure you can write to Pfizer or Pfizer's legal department.

Here's the link to the intro and here is the link to the archive to listen to show. Select "Sommar i P1 med Peter Rost måndag 30 juli 2007 13:05" and play.

And below are the two other news stories I was also involved with yesterday, in Sweden. This, including the rerun of the show above the same day, meant that Swedish Radio kindly alloted over three hours to yours truly. I'm grateful and humbled and also absolutely amazed and thankful for the hundreds of kind messages I have received from people who listened.

Thriller om läkemedelsbranschen: Vargflocken

Peter Rost, en svensk före detta läkemedelschef i USA, skrev en thriller, som han själv trodde var påhittad, om kopplingar mellan amerikanska CIA, biologiska vapen och läkemedelsindustrin. Men nyligen släppte CIA tidigare hemliga dokument, som visade att det faktiskt funnits sådana kopplingar. Hör reportage av Jenny Sanner Roosquist.

Lyssna: Reportage Thriller blev sann

Hör kommentar av Anders Nordqvist, avdelningschef FOI, Totalförsvarets forskningsinstitut, på avdelningen för skydd mot kemiska, nukleära, biologiska och radiologiska stridsmedel.

Lyssna: Samtal thriller läkemedelsbranschen

”Storbolag smiter från svensk skatt”

Internationella storföretag smiter från skatten i Sverige genom så kallade transferpriser, alltså prissättningen mellan bolagens olika dotterbolag. Det hävdar dagens sommarvärd i P1, Peter Rost, som tidigare var marknadschef på läkemedelsföretagen Pharmacia, Pfizer och Wyath i USA.

Lyssna: Nu hamnar vinsterna i lågskatteländer

Skatteverket medveten om problemen med transferpriser

På Skatteverket är man medveten om att internationella företag använder transferpriser för att flytta vinster från Sverige till länder med lägre skatter.

Lyssna: ”Vinsterna allokeras till länder med låg skattesats”

Men det är svårt att bevisa att företagen sätter felaktiga priser, säger Jan Mattsson, sektionschef på Skatteverkets utlandsavdelning. Han tror att hanteringen pågår inom många multinationella företag.

Monday, July 30, 2007

Wow.

Thank you every one writing to me! My mailbox is filling up with hundreds of e-mails from Sweden after my Summer Show. So I am going to take the day off from blogging, responding to journalists and others . . .

Tack för alla e-mails. Sommarprogrammet idag fick ett fantastiskt gensvar! Vilket naturligtvis är hur roligt som helst. Om du vill skriva eller nå mig kan du göra det på rostpeter@hotmail.com.

Och vill du höra mer på tidigare radiosändningar, eller titta på amerikanska och svenska tv-inslag på YouTube där jag talat om frågorna jag berör i sommarprogrammet, så kan du gå hit:

http://sjukapengar.blogspot.com/

By the way, I just got this wonderful picture from one of my Swedish listeners. I just love the design!!!!

P1 Ekot om storbolagens skattefusk och P1-morgon om min nya thriller.

Thriller om läkemedelsbranschen: Vargflocken

Peter Rost, en svensk före detta läkemedelschef i USA, skrev en thriller, som han själv trodde var påhittad, om kopplingar mellan amerikanska CIA, biologiska vapen och läkemedelsindustrin. Men nyligen släppte CIA tidigare hemliga dokument, som visade att det faktiskt funnits sådana kopplingar. Hör reportage av Jenny Sanner Roosquist.

Lyssna: Reportage Thriller blev sann

Hör kommentar av Anders Nordqvist, avdelningschef FOI, Totalförsvarets forskningsinstitut, på avdelningen för skydd mot kemiska, nukleära, biologiska och radiologiska stridsmedel.

Lyssna: Samtal thriller läkemedelsbranschen

”Storbolag smiter från svensk skatt”
Internationella storföretag smiter från skatten i Sverige genom så kallade transferpriser, alltså prissättningen mellan bolagens olika dotterbolag. Det hävdar dagens sommarvärd i P1, Peter Rost, som tidigare var marknadschef på läkemedelsföretagen Pharmacia, Pfizer och Wyath i USA.

Lyssna: Nu hamnar vinsterna i lågskatteländer

Skatteverket medveten om problemen med transferpriser
På Skatteverket är man medveten om att internationella företag använder transferpriser för att flytta vinster från Sverige till länder med lägre skatter.

Lyssna: ”Vinsterna allokeras till länder med låg skattesats”

Men det är svårt att bevisa att företagen sätter felaktiga priser, säger Jan Mattsson, sektionschef på Skatteverkets utlandsavdelning. Han tror att hanteringen pågår inom många multinationella företag.

För svenska journalister . . . (for Swedish journalists).

. . . som vill forska mer om hur multinationella företag blåser svenskarna på miljarder, efter att ha lyssnat på P1 Ekot idag, så är här nedan lite länkar.

Du kan även titta på TV och lyssna till tidigare radioinslag om mina kommentarer i både Sverige och USA här: http://sjukapengar.blogspot.com/



Om du vill nå mig, kom ihåg att jag ligger och sover i USA när P1 Ekot sänds. Du kan skriva till rostpeter@hotmail.com.

How Multinationals Avoid Paying Taxes

Transfer pricing at heart of Pfizer case

Läkemedelsjättar smiter från skatt

Transfer pricing: Keeping it at arm’s length

Och det finns mycket mer . . . om du gör en enkel Googel sökning här.

För snabb koll av svenska läkemedelsbolag och hur stor vinst (eller ingen alls) de redovisar i Sverige, kontakta Svenska Nyhetsbrev, och köp statistikboken "Läkemedelsbolagen i Sverige 2006" som de ger ut.

Den är mycket dyr men värd varje krona.

Du kommer att upptäcka precis hur "olönsamt" det är att sälja läkemedel i Sverige . . . och hur lätt det är för företag att skatta noll i det svenska jämlikhetsparadiset.

Fast det är inte så lätt för Kalle Snickare och Nisse Bagare förstås.

För de har inga filialer utomlands.

Sunday, July 29, 2007

OK, I admit. I'm having a Sunday evening Swedish ABBA party.

Celebrating the upcoming "Swedish Summer Radio Show" tomorrow and feeling very Swedish.

And just getting my U.S. readers up to date on an important part of Swedish music history . . . nothing like a Swedish music video from the 70s . . .







Celebrating summer in Sweden . . .

I really don't want any Pfizer lawyers to miss any of this, especially since they'll spend a fortune on translations, so here's the deal:

Tomorrow, Monday July 30 is finally the day when I get to do an hour and a half on Swedish Radio. Twice in the same day, so a full three hours in one single day.

Pfizer lawyers, please go here to download and listen to music and talk.

And if that show is too long for you, we also did a separate recording for P1 Morgon, as well on the financial news, P1 Ekot.

Should you not like any of this, you can also use the radio archive of the Swedish Summer Show to listen to actress Lena Olin. Or perhaps author, singer and centerfold Magdalena Graaf . . . or maybe industrial tycoon, Michael Treschow.

And to really get into the right mood, here's some real Swedish music. From 1965.

Cheers, Pfizer and Epstein, Becker & Green. Without your investigators, detectives and highly paid lawyers monitoring me, this wouldn't be half as much fun!

Friday, July 27, 2007

I'M GOING TO BE A JOURNALIST!!!

No, I'm not kidding.

I'm going to get paid for writing, with a monthly salary check.

My stories will appear on the web, initially. But it is a real magazine; you know, printed paper and hundreds of thousands of subscribers. Or something in that range.

So, hey. Now I REALLY need your stories. Any ideas, thoughts, and most importantly . . . new whistleblower stories, as well as info on crooked corporations . . . this is the time to send them to rostpeter@hotmail.com.

Stay tuned.

I'll tell you more next week.

And don't worry.

The things that aren't printable, I'll still print right here, on Question Authority.

So don't go away!

MedAdNews "Pharma Blogs: Week in Review"

Excerpt from this week's summary:




ph359876phrmt94606

Click here to subscribe to Pharma Blogs: Week in Review or our other eNewsletter.

Pharmafraud's blog review . . .

PharmaFraud Pharma Blogger Rant is a blog I've missed writing about, so now I'm addressing that mistake . . . PharmaFraud has written an interesting analysis of other bloggers . . . we all love when other blogs write about us, right?

Go here to read.

Here's what s/he has to say about Question Authority:

Question Authority with Peter Rost - I've got to give Dr. Rost credit for showing us how much power one individual, with an opinion, some facts, and a Blog, can have. This is the first Blog I look at every day. Rost has exposed a lot of the Pharma Industry's dirty dealings. He's shamed Pharma companies into addressing some of their dirty deeds, and every Pharma company has probably altered their communication policies in consideration of the consequences that may occur if Dr. Rost gets ahold of one of their emails.

When Dr. Rost isn't being fed internal documents from a wronged Big Pharma employee, his blog doesn't pack the punch that it could. Even Dr. Rost falls into the same trap as other Bloggers when they have no story; just copy and paste some crap from another blog.
In his Big Pharma days Dr. Rost was a marketing guy, so he should know the value of a clear and powerful brand name. Why is the Blog named, "Question Authority with Dr. Peter Rost"? Drop the "Question authority", it's a bit weak. Peter Rost is the brand. Why water down the most powerful Brand in all of Blogdom. Use Question Authority as a tag line if you must, but don't muddle up brand.

Dr. Rost's biggest sin? - By offering Dr. Rost the scoop when my story breaks, I met my obligation of kissing his butt, and yet he ignores my blog. Nevertheless I'll keep my word and give him the biggest scoop of his life when my gag is removed.

Do YOU agree with Pharmafraud?

99,000 Dead.

Nope not terrorism.

One of every 22 patients will get an infection while hospitalized — 1.7 million cases a year — and 99,000 will die, often from what began as a routine procedure. Every year.

Story in New York Times.

Thursday, July 26, 2007

Ed Silverman? Ed Silverman!!



Development PharmaSpy.

Are lawyers about to take over Big Pharma?

Sure looks like a trend . . . first Jeff Kindler became CEO of Pfizer.

Now Merck promoted its general counsel, Kenneth C. Frazier, to the second position of the company. He will be executive vice president and president, Global Human Health.

I think Big Pharma sees Big Problems on the horizon.

And since lots of litigation with billions of dollars are at stake, the general counsel is the guy who get to show his stuff.

Lilly violated consent decree . . .

. . . according to overwhelming poll results on Pharamalot.

Question: Will DoJ do anything?

Why do they put nails in coffins?

To stop oncologists from giving chemotherapy!

This is a guest article from an anonymous pharmaceutical drug rep:

If you have cancer, a big factor in your chemo decision is profit. Medical Oncologists are the cancer doctors that give chemotherapy.

Most of them are in group practices that buy intravenous drugs from specialty wholesalers.

When it's time for your treatment, a nurse will 'hang a bag' on the IV pole near your treatment chair and start dripping chemo into your veins.

The office then bills insurance (80%) and collects your co-pay (20%). Medical oncologists make money by 'keeping the chairs filled'.

Recent changes to Medicare limit drug profits to about 6%. If physicians buy $1,000 worth of drug they are reimbursed $1,060.

This is enough to cover costs and make a modest profit. Every quarter, Medicare reimbursement rates for chemotherapy change. Office managers compare these rates with acquisition costs and recommend agents to avoid or take advantage of.

There are a two other problems with this system:

- If a physician's yield is constant they are inclined to use more expensive drugs, even if they have the same therapeutic effect. For example, the $6,000 profit of a $100,000 drug is much higher than the $60 profit from a $1,000 drug. Insurance companies and patients pay the difference.

- In order to make money, physicians must collect co-payments. Conversely, they lose money if they don't collect co-payments. Let's say a patient doesn't cough up his $212 co-pay for a $1,000 drug. Even if a physician gets $848 from Medicare, he just lost $152 in the transaction.

Do you think he's going to use an even more expensive drug? Even one that could be more effective? Not unless they collect that co-payment up front.

- Bottom line? If your medical oncologist is confident that you can make your co-payments, you'll get the most expensive drugs on the market whether you need them or not.

There's an old joke: Why do they put nails in coffins? They do it to stop medical oncologists from giving chemotherapy. I guess now it depends on whether or not the dead can afford their co-payments.

WSJ: Pfizer caught pants down - TRANSFER PRICING FRAUD

The Wall Street Journal publishes a newspaper in India in association with India's HT Media Ltd.

Here is an amazing article from today's Wall Street Journal/LiveMint.com about how Pfizer cheated share holders and the Pakistani government, using inflated transfer prices to make the local unit appear unprofitable. Of course, if you have read my article How Multinationals Avoid Paying Taxes, you already know who this works . . .

Transfer pricing at heart of Pfizer case

Shareholder allege that Pfizer has deliberately contributed to poor results at its Pakistani operations, thus diluting the value of the minority stakeholders' shares

Leela Ann Parker
Wall Street Journal/LiveMint.com
Posted: Thu, Jul 26 2007.

Drug giant Pfizer Inc. says it will appeal a court ruling in Pakistan that has called its behaviour “oppressive” and sided with a small group of investors who had alleged that the multinational systematically drained the coffers of its local operations through artificially high prices for drug ingredients.

See: The 21 May court ruling

The eight investors—two others died waiting for the verdict—are part of a dwindling group of shareholders who now own less than 0.5% in Pfizer Laboratories Ltd (PLL), which is the current version of Pfizer’s operations in Pakistan that has origins in a manufacturing facility opened in 1961. Some of the shareholders who have been fighting Pfizer in court maintain that their original holdings are investments that their parents made in a company called Dumex, acquired by Pfizer in 1959.

At its core, the legal battle is fairly simple. The shareholders allege that Pfizer has deliberately contributed to poor results at its Pakistan operations, thus continuously diluting the value of the minority stakeholders’ shares in an attempt to get 100% control of the business for a lot less than what it is worth.

Interwoven into this saga is a larger issue of “transfer pricing,” a common system under which related but separate companies assign prices for goods or services transferred from one company to the other. Because these are negotiated prices, there can be a potential for one company, especially the parent or majority shareholder, to take advantage of a unit.

Governments and regulators in the developing world, including India and Pakistan, have been particularly wary of opaque transfer pricing mechanisms as they fear that a foreign parent company could use such transactions to drain resources away from the local unit to a foreign parent. That is precisely what happened with PLL, say these minority shareholders who allege that Pfizer sold raw materials at huge markups. They say because Pfizer took equity in return for the cash it pumped into the struggling operation, the drug giant ended up with a growing share of PLL at the cost of minority investors whose equity only fell over time.

According to a court ordered examination of PLL’s practices done by Ernst & Young, Pfizer exported drug raw materials to the Pakistani unit at prices that were, in some cases, up to 70 times those charged by alternative providers. For example, the court papers show, amlodepine besylate, the active ingredient in high-blood pressure medicine Norvasc, was sold at $30,000 per kg while alternative sources could have provided it for as little as $500 per kg. Another example was of piroxicam, used in arthritis drug Feldene, which was allegedly imported by PLL at $8,750 per kg, compared with $125 per kg in the market. Another ingredient, doxycycline, found in antibiotic Vibramycin, was imported by PLL at $700 per kg though it could have been purchased for $60 per kg.

Hat tip Pharmalot.

Pfizer India Scandal spills into Pakistan: Court says "valuation was not fair"

For full background on the Pfizer India scandal, which also started with a minority share holder revolt, just like Pakistan, which then lead to Pfizer hiring private detectives and allegations by whistleblower Idnani, a former Pfizer finance executive, click here.

BusinessStandard

Link to article here.

Pharmalot catches Lilly almost, maybe violating consent decree . . .

Story here: Did Lilly Violate The Evista Consent Decree?

Wednesday, July 25, 2007

Jumbo Jet Blows People Away, Literally.

The global internet crashed!

Tuesday, July 24, 2007

Today's Quote: "Rost has broken more scoops on the drug biz this year . . . than the WSJ, the NYT, BusinessWeek, Forbes, Fortune or any of those guys"

Usually I do some stupid quote from Cafe Pharma. But today we'll do a nice one, just because my narcissistic personality with messiah tendencies forces me to quote this from Brandweek:

"Last week, Peter Rost broke a nice scoop about how Novartis has allegedly submitted false data to the FDA to support its application for Tasigna. That application -- by amazing coincidence! -- has now been delayed while Novartis provides more information from the FDA."

"Lesson one, the scoop was broken on a blog, Peter Rost's, and not by the WSJ, the NYT, BusinessWeek, Forbes, Fortune or any of those guys."

"Arguably, Rost has broken more scoops on the drug biz this year (AZ bucket of Money scandal, Pfizer Maraviroc scandal, Pfizer India scandal, and now this one) than any single reporter at any of those publications."

Novartis bites the dust.

Waz up Novartis???

Have your people been on a national Swiss holiday or something?

I mean, it's been pretty normal visiting stats for a few day, but today you are all coming here . . . I usually have a pretty good stream of visitors, but today you guys are just storming my blog . . . shouldn't a few of you be working, or something, and not reading blogs?

Oh, you just discovered blogs, did you?

Funny thing, those bloggers.

They're all over the place.

Like sharks, smelling blood in the water.

And you shut one down ten more pop up.

It's not like newspapers. They shut themselves down. Or get sold to Rupert Murdoch.

But bloggers don't sell out. No big ad money, no pressure, no leverage for people like you.

This song is for you, Novartis. The Novartis Whistleblower story rocks on:

HERE IS VIVA VIAGRA AD!

Pfizer sales of Viagra have hit rock bottom. So Pfizer Inc would like to make sure more men get rock hard. And regular pharmaceutical advertising aint cutting it no more. You know, dogs, happy couples holding hands.

So Question Authority is first in the blog world to introduce Pfizer's new ad that got AIDS activists steaming - Viva Viagra.



Michael Weinstein, president of the AIDS Healthcare Foundation was quoted by Bloomberg News saying, "Pfizer has been an outlier in shamelessly promoting Viagra as a party drug. All those Sin City references, everything associated with Vegas, that is what they want the association to be. It's not about a medical condition, it's about performance anxiety."

And Brandweek penned the headline, Viagra Campaign Suggests Pfizer No Longer Interested in Medicine.

As far as I'm concerned . . . c'mon everyone. Let's get real. It's just sex. Don't have a heart attack about the fact that Pfizer is trying to make a few bucks from men trying to get a hard on. After all, everyone else is too . . . trying to make a few bucks from those same men, I mean.

By the way, here's the original, Viva Las Vegas with Elvis Presley:



Hat tip Pharmagossip for that last clip. And he has more! Go there.

Pfizer Whistleblower Blog Turns Up the Heat

A new story posted today gives new details about Pfizer's maraviroc scandal.

It must be getting hot over at Big Blue.

Does Novartis Hate Whistleblowers?

You be the judge after reading this story.

I didn't realize that I should probably write this article, until I got involved in the more recent Novartis Whistleblower story with David Olagunju, who was fired after he objected to Novartis messing around with clinical data - at least that is what he claims in his lawsuit.

So here's what happened to me, which made me wonder, a few years back: Does Novartis hate whistleblowers?

I had decided to look for work in another drug company. So I wrote an e-mail to Dr. Daniel Vasella, CEO of Novartis. He was apparently impressed, because he responded right away and set up a meeting for me with Thomas Ebeling, his right-hand man, who had joined Novartis from PepsiCo, and was CEO of Novartis' pharmaceutical business.

We met at Short Hills Hilton in NJ, and the interview went well. I also told him about my internal whistleblowing and what had concerned me, and he laughed at that part. We got along well and I really enjoyed the meeting.

So I was whisked over to Basel, Switzerland, and met with Dr. Vasella himself, and Novartis senior management, since I was interviewing for the German country manager job, one of Novartis' largest markets.

I also met Novartis' Head of Global HR.

And that's when something happened. I told him why I wanted to switch jobs and mentioned some of the ethical issues I'd brought up with Ebeling. The temperature in the room immediately went from sunshine to Arctic cold. Let's say he didn't have a poker face.

Even before I left the Novartis office in Basel, Ebeling told me that he had kind of laughed at those issues I had brought up, but others hadn't, and there would be no job offer.

Of course, this really made me wonder what those Swiss were up to . . . and what Novartis was hiding.

And I wouldn't have thought more about this, unless, quite some time later, I was invited to interview with Novartis again.

This time I went to London and met with two business people from Novartis, (see business cards to the left).

And they were impressed and recommended that I should go to Basel to meet key people.

I didn't want to waste my time, so I contacted Ebeling, and told him what was up, so that he could stop the whole thing if Novartis still had a problem with me.

But things went forward, and an agenda for the meeting was sent to me.

I was excited, ready to leave, and then, the day before I was going to take off, I got a call from one of the people who'd interviewed me.

He said that they'd found an internal candidate for the job, and I should cancel the trip. That was really last minute, and really weird, so I contacted the recruiter who'd set the whole thing up.

Unfortunately for Novartis, they had told her an entirely different story.

According to the recruiter, the head of Novartis HR had rushed in to the people doing the hiring and told them to immediately cancel my interview, without any explanation.

The recruiter was wondering what I could possibly have done to cause this reaction . . . since Novartis obviously wanted to make sure that no one at the company interviewed me.

I agreed that something very strange was going on.

I had gone from being a top candidate, with a performance good enough to get me interviewed personally by Dr. Vasella, to being a person they wanted to make sure no one made the mistake of hiring.

What is even more interesting, is that some time later, Novartis sent out a letter to all employees. It deals with whistleblowers.

Click on images below to read . . .

Quite an irony, I'd say.




And here is the Novartis Whistleblower manual . . . click on images to read:



The Joy of Whistleblowing

New story - right here on Question Authority.

Later today.

How the drug makers thumbed their nose at the American people. Again.

Some of you know that I've written quite a bit about how multinational corporations, including the drug industry, avoid paying taxes so you and I have to pay more, such as my article How Multinationals Avoid Paying Taxes.

Today the New York Times does the same:

July 24, 2007
Tax Break Used by Drug Makers Failed to Add Jobs
By ALEX BERENSON

Two years ago, when companies received a big tax break to bring home their offshore profits, the president and Congress justified it as a one-time tax amnesty that would create American jobs.

Drug makers were the biggest beneficiaries of the amnesty program, repatriating about $100 billion in foreign profits and paying only minimal taxes. But the companies did not create many jobs in return. Instead, since 2005 the American drug industry has laid off tens of thousands of workers in this country.

And now drug companies are once again using complex strategies, many of them demonstrably legal, to shelter billions of dollars in profits in international tax havens, according to their financial statements and independent tax experts.

In one popular accounting move, companies declare their foreign markets as far more profitable than their American businesses — even though drug prices are typically higher in the United States than anywhere else in the world.

Drug makers are not the only American multinationals using tax loopholes to declare large portions of their income beyond the reach of the Internal Revenue Service. The Brookings Institution estimates that multinational companies are using overseas tax shelters to lower their payments to the Treasury by about $50 billion a year.

But the drug industry accounts for one of the biggest portions of that shortfall, according to the I.R.S. and independent tax experts. And the nature of their business gives drug makers techniques, like sheltering valuable pharmaceutical patents in tax-friendly havens like Ireland, that many other industries cannot use.

Moreover, the sheer heft of the American drug industry, which had about $60 billion in pretax profits last year, can give disproportionate weight to the economic impact of its tax sheltering techniques.

Even though the tax amnesty legislation has expired, its passage encouraged companies to be even more aggressive about sheltering money, expecting another holiday in the future, said H. David Rosenbloom, director of the international tax program at New York University. Democrats and Republicans supported the legislation, which passed with sizable majorities in October 2004.

“Congress can swear on two stacks of Bibles that it’ll never do it again,” Mr. Rosenbloom said, “but they’ve lost their virginity.”

With a few narrow exceptions, the drug companies are supposed to be paying as much as 35 percent of their worldwide profits in United States federal taxes. In reality they pay much less.

Last year, for example Eli Lilly, the sixth-largest American drug maker, paid less than 6 percent of its profits of $3.4 billion to the United States government, according to its financial statement.

Amgen, the American biotechnology giant, which reported last year that 80 percent of its $14.3 billion in sales occurred in this country, paid about 22 percent in United States federal tax on its $4 billion in profits.

The discrepancy was possible because Amgen claimed a profit margin of almost 100 percent on its foreign sales, but only 15 percent on its American sales.

The I.R.S. has recently increased the number of examiners trying to find hidden profits overseas. It has even had some victories, as in February when the drug maker Merck agreed to pay $2.3 billion to the government to settle a claim it had hidden profits in a Bermuda partnership.

“This is really a priority for the service right now — there’s a lot of focus on cross-border transactions,” said Frank Y. Ng, the I.R.S. deputy commissioner for international tax matters. But even after adding resources, the I.R.S. has only about 500 examiners to review international returns.

Lilly said in a statement that it complied with the law in taking advantage of the 2005 tax amnesty, which enabled the company to avoid more than $2.3 billion in American taxes. Lilly said it believed that the 2005 tax break had encouraged investment in the United States, noting that the company, which is based in Indianapolis, has invested $1.3 billion in the state of Indiana alone.

Still, since the beginning of 2005, Lilly has cut its United States work force by more than 8 percent, reducing it to 22,000 jobs by last January.

Lilly also noted that its overall reported worldwide tax rate for 2006 — which includes taxes paid to other countries and taxes that it has deferred but will theoretically pay at some future date — was about 20 percent in 2006.

Pfizer, Merck and Amgen declined requests for comment.

Tax experts like Michael J. McIntyre, a law professor at Wayne State University in Detroit, say the drug makers are taking advantage of antiquated rules that work better for manufactured products like steel and automobiles.

Under this system, when companies transfer products between divisions in different countries, they must account for the sales internally through “transfer pricing.” But they have significant discretion in how they set prices for these transactions.

That turns out to be especially so for high-margin products like drugs, which in pill form cost only a few cents each to make once they have been invented, but can be sold for several dollars apiece. The hefty profit margins result in part from patents that can protect the drugs from competition for years. And by transferring those valuable patents overseas, companies can declare that their profits should follow the patents overseas as well.

Under the rules of transfer pricing, if a company moves patents or other so-called intangibles from its United States division to a foreign subsidiary, the foreign unit is supposed to pay the American division a fair-market price. But outsiders have a difficult time determining if companies have properly assessed the value of patents, trademarks and other intangible properties.

To further complicate matters, some corporate subsidiaries in tax-haven countries, like Singapore and the Netherlands, now directly finance research in the United States. So they own the patents without ever having to “buy” them from their American parents, Mr. McIntyre said.

“They don’t even have to push it offshore,” Mr. McIntyre said. “It’s already offshore. And once it’s offshore, they strip the income from the onshore activity.”

In theory, companies are only deferring taxes on the profits they shelter overseas, not permanently avoiding tax. If they bring the money back to the United States to distribute to their shareholders, they still have to pay American taxes on it.

But those rules were temporarily suspended when President Bush signed legislation in 2004 to let companies return overseas profits at a rate of 5.25 percent, far below the official tax rate of 35 percent, if they moved the money back by 2006.

During that period, multinational companies of all stripes moved a total of about $300 billion into the United States, avoiding about $90 billion in taxes. Among them, the pharmaceutical industry was the largest single beneficiary. Leading the pack was Pfizer, the world’s largest drug company, which repatriated $36 billion.

The quid pro quo was supposed to be that the drug industry would invest some of its tax windfall in American operations and jobs. Instead, struggling with a dearth of new blockbuster drugs, they have had mass layoffs. Again, Pfizer has been the leader, reducing its work force by about 8,000 in 2006 and saying early this year that it would lay off an additional 10,000 employees.

Some experts now say the current system of taxing overseas profits should be scrapped. Even the companies that take advantage of loopholes might benefit if the system were changed, because they could save money on tax planning and have more certainty that the I.R.S. would accept their returns, said Michael C. Durst, a former I.R.S. official who is now special counsel to the law firm Steptoe & Johnson.

The simplest solution, Mr. Durst said, would be shifting to a system in which companies would assign a portion of profit to each country where they made a sale, relative to the size of the sale. Instead of trying to tax profits made overseas, the United States government would simply take its share of the profits on American sales. Such a system would be harder for the companies to game, Mr. Durst said.

But he and other tax experts say that any effort to close loopholes, to be politically viable, might have to be combined with a lowering of the corporate tax rate from its current 35 percent. And no one expects any legislation of that sort, at least not before the next election.

Monday, July 23, 2007

Pfizer Whistleblower Blog

Nope, not Question Authority . . . the blog is called Pfizer Sales Representative Bill of Rights. And this is what is coming this week:

Pfizer HR document detailing allegations of corruption in the HIV Division.

A letter of resignation.

A distict manager fired.

A gag order.

A directive to delete email.

Acts of retaliation.

17 Ways for Docs to Get Rid of Pharmaceutical Reps


1. Develop a chemical sensitivity to pizza and doughnuts
2. Ask them if they give the product to their kid.
3. Establish a strict office dress code. Tell your office manager not to admit anyone wearing tailored skirt suits or highly polished shoes. ( As an added bonus this will limit the number of lawyers who seek your services.)
4. If they are hawking antidepressants, tell them you only treat children, and ask them to send you full color brochures about their “black box.”
5. Be sure to return all of your phone calls while the rep is waiting to see you.
6. Hire a pharmacology graduate student to help out in your front office. The drug rep may not see you, until the student has finished quizzing him on the chemical properties of all of his products.
7. Schedule four of them at the same time and only see the one who emerges from your waiting room alive.
8. Ask them whether their company has underwritten psychologists' efforts to get prescribing privileges.
9. If the drug rep is hawking stimulants, send them back to your office and confidentially tell him that you have had a bit of a problem with your DEA license. Could they provide you with lots of free samples?
10. Post the AMA ethics guidelines about dealing with pharmaceutical companies in your waiting room and ask your office manager to review the guidelines monthly.
11. Get your information about psychopharmacology from talking to colleagues, attending seminars, and reading journals.
12. Post signs that exclude any rolling bags whatsoever!
13. Schedule appointments no earlier then 5 pm, preferably on Fridays.
14. Never let the sales rep see your doctor if he/she shows up with the manager even if they have appointment.
15. Book appointments well in advance, by scheduling all the reps from one company on the same day (you may have 5-8 of them) and same time late in the day. When they all come in you leave on "emergency" call. Repeat for all companies
16. Do the same with lunches but with 5-10 different companies. When they show up with food, call as many homless persons as you can to the feast.
17. .......you continue


Hat tip CP.

Novartis Public Relations



Oops. By PharmaSpy.

Pharmalot: "Novartis Whisteblower: The Departing E-mail"

Don't miss the latest in the Novartis Whistleblower story.

Pharmalot has continued to dig deeper, go here to read:

Novartis Whisteblower: The Departing E-mail

Tomorrow: Does Novartis hate whistleblowers?

New story, only on Question Authority.

Internal Novartis documents.

Right here in 24 hours.

Brandweek: "Novartis and Olagunju: A Case Study in Pharma PR and Media Failure"

Jim Edwards over at Brandweek wrote a most interesting article about the Novartis whistleblower scandal. You can find it here, but it is soo good that I also reproduced it below:

July 23, 2007

Novartis and Olagunju: A Case Study in Pharma PR and Media Failure

LessonLast week, Peter Rost broke a nice scoop about how Novartis has alledgedly submitted false data to the FDA to support its application for Tasigna. That application -- by amazing coincidence! -- has now been delayed while Novartis provides more information from the FDA.

This comments thread on Ed Silverman's Pharmalot contains pretty much everything you need to know about blogs, pr, the media, pharma marketing and the future.

Lesson one, the scoop was broken on a blog, Peter Rost's, and not by the WSJ, the NYT, BusinessWeek, Forbes, Fortune or any of those guys. Arguably, Rost has broken more scoops on the drug biz this year (AZ bucket of Money scandal, Pfizer Maraviroc scandal, Pfizer India scandal, and now this one) than any single reporter at any of those publications. It used to be that the media's fear of blogs was offset by blogs' dependency on the media -- blogs were reduced to fact-checking or commenting on real reporting that was still done by the media. But now that is no longer true. Any of these stories would have made decent 'readers' at the WSJ, but instead that paper's coverage of them has been tepid at best and non-existent at worst.

Lesson two, Novartis -- and I can say this from experience, virtually every pharma company operating in the U.S. -- is not equipped to deal with the blog-based internet media. Look at this description, by Ed Silverman, of Novartis' pr resources:

"Novartis is a complicated beast - pr is run out of Basel, then
there’s the New York corporate office and finally, there’s the pharma
appartus in East Hanover, NJ. This makes it difficult for me to know
where to turn, partly because Basel sometimes, I believe, viewed The
Star-Ledger as local media. Pharmalot, however, is seen all over the
place (and I noticed a great number of Basel readers over the past two
days). So maybe now I’m on their radar."

None of the execs answering the phones in any of those three offices -- four if you count their outside pr counsel, Ruder Finn -- has the power to simply return a phone call and engage in a straight conversation with a reporter. They all have to consult with each other before delivering a canned answer itself creates more questions than answers.

Lesson three, in the old days, the news media didn't pay much attention to who delivered the message to them. If the comment came from a company spokesperson or the company's outside pr agency, it didn't make much difference to us. But for bloggers like Rost, the medium is the message and your pr people -- and lawyers, for that matter -- are now as much a part of the story as the story itself is. Check out Rost's blast of Ruder Finn here. This is not the first time Ruder Finn has managed to become the subject of coverage rather than a guider of coverage. See here, here, here and here.

It's not limited to Ruder Finn, of course. Robinson, Lerer & Montgomery managed to get themselves mentioned here and here.

There are some signs that pharma is waking up to the new reality. J&J just got itself an interesting new blog and AZ at least returns bloggers' phonecalls.

But the bottom line is this: Until now, most of the thinking about blogs has been about how they will affect the media. But for pharma, and any other business segment for that matter, the more grave consequences will be for pr. Because Rost et al, unlike the Times and the Journal, just don't feel the need to cooperate with Novartis' four sets of pr folk before running with what they've got. And Rost's sources (and Ed's and Jack's and this guy and this guy and this guy) don't feel the need to wait for The Times and the WSJ to conclude that their info has reached whatever importance threshold they use as a benchmark before publishing -- and beating them -- on some great stories.

Whistleblower Hell



Listen to the latest MP3 hit from Homeless Joe & The Pharma Spies here.

"This song is dedicated to Novartis whistleblower Mr. David Olagunu."

Lyrics to "Whistleblower Hell" MP3 Song Parody:

I knew it was illegal,
that they were clearly wrong.
I was feeling kind of worried,
but my conscience made me strong.
The company got nasty,
when I told them what I'd found.
then they called out all their thugs and goons,
and beat me to the ground.

And so I woke up in the gutter,
for being honest with myself,
because the company just sent me,
into whistleblower hell.

They said that it was treason,
As they showed me the door
now I'm sleeping near a dumpster,
cause the beatings left me poor.
My wife and children ditched me,
and I'll never work at all.
My murder will come it's plain to see,
but I'd do it all again.

And so I woke up in the gutter,
for being honest with myself,
because the company has sent me,
into whistleblower hell.

Saturday, July 21, 2007

Tuesday next week: "Does Novartis hate whistleblowers?"

Don't miss my personal story related to Novartis.

On Tuesday.

Only on Question Authority.

With internal Novartis documents.

Whistleblowing for Dummies?

John Mack just outdid himself with his post Book: Whistleblowing for Dummies. Why did I not think of that?

Novartis (non)-response to Question Authority causes debate

My comment about the fact that Novartis didn't respond to me on the Novartis Whistleblower story appears to have started more questions about how the Novartis response to the Star Ledger unfolded, since they did get a response and I didn't.

It is important to point out that while both Ed Silverman and I sought out David Schwab, formerly of the Star Ledger, since we know him, he is not the one who responds to journalists and no stones should be cast in his direction.

Clearly someone else at Novartis decides who deserves a response and who should be snubbed.

Perhaps also PR firm Ruder Finn has a finger in this decision; they've been going crazy reading this Novartis Whistleblower story.

As far as I'm concerned, in a way I take Novartis' non-response as a compliment. The drug industry clearly is trying to pretend like I don't exist.

Below is the exchange between John Mack and Ed Silverman, on Pharmalot:

-------------------------------------------------------------------------------
John Mack

Peter Rost mentioned “his old friend”, David Schwab, “from the Star-Ledger who is now over at the PR department at Novartis” in connection with this response from Novartis. Could this be the person who wrote this “crap” and responded to you and NOT to Peter?


Is there some conflict of interest story here involving Pharmalot, Newark Start Ledger, and Novartis?

Just thought I’d ask .

John


-------------------------------------------------------------------------------
Ed Silverman

John,

No, let’s the clear the air immediately.

First, the comment came from Sheldon Jones, a former Ciba-Geigy pr person who now works in the Novartis corporate office in New York in communications.

David Schwab, with whom I worked at The Star-Ledger for many years, including several that involved sharing the pharma beat, left the paper last year to join Novartis as an internal communications person. He often fields reporter requests and then, if possible, redirects them to the appropriate pr person. I’ve never quoted him. As far as I know, he’s not assigned to ‘external communications.’

I reached out to him on Thursday afternoon to find the ‘right person’ at Novartis for a response. Late in the day, I received a call from a woman who does pr consulting for the company. I told her what I wanted and she called later to say there was no comment.

Now, about the belated Novartis statement. I knew nothing about it until I received an e-mail late yesterday from Jeff May, who works at The Star-Ledger as a business reporter covering pharma. He wanted to make sure that I was aware of the Novartis statement he received. He received it because he was following up my original Thursday post about the Olagunju lawsuit. I’d not seen it.

Why? Sheldon Jones unfortunately assumed that by sending it to May, I would also see it, that the bases were covered. They weren’t. I wrote Sheldon to complain about that and point out that pr people have to reach out to me/Pharmalot separately and, in this case, he was remiss not to have automatically sent me the statement. He wrote back with a ‘mea culpa’ reply.

Both Peter and I were free, of course, to follow up yesterday and again seek comment. I didn’t do so. I had received, less than 24 hours earlier, a no comment. I assumed that, if Novartis had something to say, they knew how to reach me.

But Novartis is a complicated beast - pr is run out of Basel, then there’s the New York corporate office and finally, there’s the pharma appartus in East Hanover, NJ. This makes it difficult for me to know where to turn, partly because Basel sometimes, I believe, viewed The Star-Ledger as local media. Pharmalot, however, is seen all over the place (and I noticed a great number of Basel readers over the past two days). So maybe now I’m on their radar.

In any event, I don’t know if Peter reached out to David or anyone else at Novartis yesterday to follow up. Did you ask him that? Did you call anyone at Novartis for their take on this? You have my rundown, and I stand by it.

And in the interest of further full disclosure, I’ve known David for many years, as I mentioned, and we sometimes socialized. Also, David, at my urging, wrote a profile of Peter a few years ago when Peter began making waves about reimportation and his story was the first - along with a similar profile the same morning in The Boston Globe. And I sometimes have met with Peter for coffee to discuss his Pfizer litigation, which I’ve sometimes written about; industry topics and, of all things, blogging. However, those have been what I would call working meetings; we don’t socialize. More full disclosure, I live two minutes away from both of them (along with a gazillion other pharma people).

So who will cast the next stone?

ed

Friday, July 20, 2007

Novartis snubbed me so here is my response . . .

Novartis refuses to respond to my calls.

So stay tuned for Monday . . . there will be a new hit song officially dedicated to the Novartis Whistleblower revealed on this blog.

Come back Monday!

"These allegations can impact Novartis's bottom line in a major way"

"Whether you love or hate Peter Rost (and there seems to be very little in between), you can't work in the drug or CRO industry and ignore him. Yesterday, he and Ed Silverman (Pharmalot) broke a story on a director of statistics who blew the whistle on Novartis. Of course, this caught my eye.

While I can't really determine whether Novartis is "at fault" from these two stories (and related echos throughout the pharma blogs), I can tell you about statistical reporting systems, and why I think that these allegations can impact Novartis's bottom line in a major way."

Read just how this biostatistician thinks the Novartis Whistleblower allegations can impact Novartis' bottom line. Go to Realizations in Biostatistics.

MedAdNews "Pharma Blogs: Week in Review"

Excerpt from this week's summary:




MEad1Medad2

Click here to subscribe to Pharma Blogs: Week in Review or our other eNewsletter.

"I’ve always admired Novartis as one of the truly ethical pharma companies, so these allegations are extremely disturbing."

Pharma Manufacturing writes, "I’ve always admired Novartis as one of the truly ethical pharma companies, so these allegations are extremely disturbing."

Read what more Pharma has to say about the Novartis Whistleblower story, in Novartis’ Whistleblower Alleges Problems With Clinical Trial Safety Reporting.

"Big Pharma's Nigerian Nightmare"

Brandweek ties together the Nigerian who blew the whistle on Novartis with Nigeria's allegations that Pfizer killed its children . . . don't miss "Big Pharma's Nigerian Nightmare."

Here's how the post starts:

What was the deal yesterday with the drug business and things of Nigerian origin? Two stories yesterday both involved Nigerians with angry lawers accusing companies -- Novartis and Pfizer -- of misdeeds.

First, Peter Rost broke a nice scoop on a former senior data analyst at Novartis who claims the company submitted flawed data to the FDA: Nigerian-native David Olagunju alleges in a suit that he was fired for "disclosing and refusing to participate in illegal and unethical activities regarding the testing and reporting of human drug study results concerning Tasigna (ANM), Novartis' new cancer drug."

Guess what? Novartis recently announced that its Tasigna approval application was being delayed by the FDA. (Ed Silverman at Pharmalot carries a different take here.)

Interview with Novartis Whistleblower's attorney

Yesterday I wrote the story Novartis Fired Whistleblower Who Then Met With FDA: Cancer Drug Approval Delayed.

Today I had an opportunity to speak to David Olagunu's attorney, William J. Courtney, Esq., who has practiced employment law in NJ for over twenty years.

Courtney told me this was a "classic example" of how companies go through the motions when they try to fire a whistleblower. He said that soon after Olagunju started bringing his concerns to Novartis' management, his performance rating went down and he was eventually put on a performance improvement plan and then terminated.

Olagunju is a twenty-year industry veteran with no history of whistleblowing or problems with anyone through his distinguished career, but clearly that changed when he started to object to Novartis' treatment of clinical data they provide to the FDA.

Novartis claimed, Courtney said, that Olagunju was fired for an "inability to get along with people." And of course, this may be a very plausible explanation.

I mean, hypothetically, if you have a bunch of crooks, and you tell the crooks you don't want to do the crooked stuff, then the crooks are going to say that you "don't get along with them." Which is, of course, entirely true. Not that we know if anyone at Novartis is a crook. That's up to the courts, and the FDA, to decide.

Courtney thought it was "very likely that the delay of FDA approval of Novartis' cancer drug Tasigna was due to the meeting Olagunju had with three FDA official on June 28."

Courtney also stated that Novartis had tried to silence Olagunju with a separation package when they terminated his employment. Of course, to get that package, Olagunju would have to sign a legal release that he wouldn't sue them, would never speak badly about Novartis, and so on.

Olagunju was not willing to sign the release, unless the company agreed to undertake an audit of the questionable data submitted to the FDA. Novartis refused to do so and Novartis also rebuffed Olaganju's efforts to work with them after his termination, to review the data.

It is interesting to observe this case. Irrespective of whom is proven right, Novartis now has a mess on their hands, with a delayed drug approval which could cost the company tens of millions of dollars.

Courtney summed it up, saying, "it seems like all these companies have read the same book about how to fire someone, what things to do to protect themselves, but in the end it doesn't really help them."

The WSJ Health Blog finally picks up on funny Lipitor numbers

I explained the unusual Pfizer Inc quarterly report in my story Pfizer profit down 48%, but lets put some lipstick on that pig!, on July 18. In this post I addressed the unusual explanation for a sudden 25% drop in Lipitor sales.

So I was happy to note that the following day, the WSJ Health Blog picked up on where I left off; read more in WSJ's Inventory Bugaboos Dog and Aid Drug Makers from July 19.

I do note that the WSJ blog coverage of Pfizer's report on July 18, Pfizer Earnings Fall as Lipitor Crumbles, didn't have any of this analysis, and uncritically pretty much reported the company press release.

"Peter Rost and the fired Novartis Whistleblower"

"Peter Rost is amazing. He manages to break the best stories and do the best interviews on Pharmaceutical fraud. This time around, is about a fired Novartis Whistleblower, with over 20 years in the pharma industry . . ." Read full post here.

The Whistleblower Law Blog is presented as a service of the Private Law Firm, LaBovick & LaBovick, P.A., Civil Justice Prosecutors. LaBovick & LaBovick is a Plaintiff's firm that represents whistleblowers in Florida and throughout the nation in qui tam (False Claims Act) litigation.

Thursday, July 19, 2007

Vice President Massacre at Pfizer?

Rumor is that Pfizer made some major Vice President changes, deleted the Senior VP title for a lot of people and they had to chose between a package or a demotion . . . if true . . . let Question Authority know, write rostpeter@hotmail.com

The Novartis Whistleblower - Pharmalot Joins to Cover Story

The Novartis Whistleblower Story breaks at around 6 p.m. today.

This story is a pretty big deal, so I decided yesterday that it would only get better if some of the best journalists got involved from the beginning. So I've been working with Ed Silverman from Pharmalot on this.

He does his thing, I do mine, but you should read both stories.

In the drug industry we call that "co-marketing;" promoting the same drug (story) using two different brand (blog) names. That's how the drug industry makes 1+1=3.

Ed told me that is kind of unusual in the media industry. So we're first. Sorry, Novartis, we're trying it out on you guys.



I should probably make the disclosure that I've mentioned Novartis as one of the few drug company stocks to buy, since they have a better pipeline than most, and that many very good people, whom I know personally, work there, not that this has ever impacted what I wrote.

I also note that Novartis has clearly been helped by the stories I've written about AstraZeneca, the "bucket of money" affair and the termination of sales director Mike Zubillaga.

But a story is a story, and I think Novartis may have screwed up royally this time around. I'm not saying who's right or wrong, the courts will decide that . . . but they still appear to have really messed up, no matter who's right.

The Novartis Whistleblower - Story Coming 6 P.M.


Should Drug Reps Know Every Detail of What a Physician Prescribes?

Today we have a guest columnist writing for Question Authority - PharmaSpy:

Should Drug Reps Know Every Detail of What a Physician Prescribes?

Right now they can, down to a single prescription on a weekly basis. They know what percent market share any doctor writes for any drug. They also know how much of the competition that doctor is using.

But they’re not supposed to talk about it, especially with the doctor. It’s ‘proprietary company information’. Drug reps know more about what physicians write than the doctor himself.

Pharmaceutical companies buy pharmacy information from IMS (http://www.imshealth.com/)and other ‘data mining’ outfits as a ‘solution’ to ‘sales force effectiveness’. Here’s how they describe this service:

“One of the most critical success factors for any drug company is the productivity of its sales force. IMS supports sales executives, managers and reps with a range of offerings that empower them to make better, faster, smarter decisions in areas such as: segmentation, and call planning, sales force sizing and deployment, compensation and territory management.”

The word ‘segmentation’ is important here. Big writers are separated from losers. The top guys get all the perks of a drug rep’s attention: speaking engagements, honorarium, research grants, dinner lectures, samples, lunches, CME programs, cupcakes etc. The benefits are piled high to influence their writing habits under the guise of ‘patient health first’.

The good news is that AMA physicians have an ‘opt-out’ program, sort of like a ‘do not call list’ for prescribing data. Simply log onto the AMA website and click on the Physician Data Restriction Program (PDRP) link (http://www.ama-assn.org/ama/pub/category/12054.html ) to go stealth on the drug industry.

"What Pfizer does not want you to know"

Go here to read about Chinese finger traps and a succinct summary of The Whistleblower . . .

Wednesday, July 18, 2007

Pfizer profit down 48%, but lets put some lipstick on that pig!

Reading financial reports is fun. I'm not kidding.

When you get into the nitty gritty detail you discover the stuff the company press release seldom mentions.

Take Pfizer Inc.'s most recent quarterly report, filed today.

Things are going downhill pretty fast, with patent losses happening even faster than expected. It may not be as bad as the 48% drop in quarterly profits indicated, but believe me, it is bad.

Let's for instance look at Pfizer's flagship, Lipitor.

In Pfizer's first quarterly report for 2007 the company proudly announced, ""We posted sales increases for Lipitor . . . (up 8 percent) . . . We have implemented comprehensive plans that we believe will strengthen Lipitor's marketposition . . . On March 5, 2007, Lipitor was approved by the FDA for five new indications . . . "

Pretty upbeat, huh?

Well that changed pretty rapidly.

In the most recent report, Pfizer says that, "In addition, Lipitor, our most prescribed product, did not meet our expectations for the quarter . . . 25% decline in the U.S. Our U.S. Lipitor performance in the second quarter was negatively impacted by two factors we had highlighted in the first quarter of 2007 as positively impacting the brand.

These two factors, changes in the U.S. wholesaler inventory levels and differences in reconciliation of internal and external data that are normally seen each quarter to varying degrees, (really? couldn't find either the word "U.S. wholesaler inventory" or "internal and external data" in that first report) accounted for approximately 50% of the revenue decline in the U.S. second-quarter 2007 results and are not expected to have a negative impact on U.S. performance over the second half of the year.

Other contributing factors to the second quarter's performance include the decreased level of prescriptions as well as increased rebates associated with our more flexible contracting activity."

OK, so lets take that again, what is Pfizer really saying?

Well apparently some of the earlier Lipitor sales appear to have been driven by good ol' fashioned channel stuffing, and now the chickens came home to roost, and the wholesalers got rid of some of that inventory. That's quite a bit of channel stuffing. Isn't that what BMS got caught doing and paid some big fines and had a court monitor appointed for doing?

As far as "reconciliation of internal and external data" that sounds to me like "oops, we didn't really record sales correctly and now we're fessing up." All of this accounted for a whopping 50% of the decrease in sales.

The other half?

A "decreased level of prescriptions" and "rebates" which Pfizer tries to put a positive spin on, calling it a "more flexible contracting activity."

Isn't that what Detroit is doing with all those cars they can't sell?

I'm just asking . . .

But I guess those "comprehensive plans that we believe will strengthen Lipitor's marketposition," from the first quarter really didn't work out . . .

And the fantastic FIVE NEW INDICATIONS . . . no one cared about them.

At least not prescribing docs.

But there is more.

Since Pfizer's drugs lose patents faster than a seven year old loses her teeth, Pfizer has invented a new measurement:

"Pharmaceutical adjusted revenues, which excludes the revenues of major products which have lost exclusivity in the U.S. since the beginning of 2006."

Pfizer hopes by using this measurement, and comparing this number from year to year, they'll show investors how well they do on products that don't lose their patents.

But only a drug company in mortal fear of future patent losses would introduce such a measurement.

And, just to be on the safe side, Pfizer Inc adds:

"This additional revenue measure is not, and should not be viewed as, a substitute for the U.S. GAAP comparison of Pharmaceutical revenue."

If you're a Pfizer investor, this ain’t really funny. But if you aren't, this is the greatest smoke and mirror show in town.

Tomorrow: The Novartis Whistleblower

The FDA is going to dig into this one . . . in fact, the story is so big I hope to get some colleagues who know better what they're doing than I do, to join me on this one.

Art and cars. Or maybe Car Art.

A little while ago I went to New York to see some art exhibits. I didn't care to much for any of them, with one exception. A full size replica of the the Aston Martin DBS James Bond used to drive. Made out of cardboard. Price? Around $15,000.




Then there's the red Ferrari. Knitted by an art student. The knitting was hanged on a frame, created by this knitting student. Price? Priceless.

Closing the call . . .



Worms? Worms!!

Johnson & Johnson has a new blog, JNJ BTW written by Marc Monseau who joined J&J after a stint at Bloomberg Business News. He now work in the corporate communications department . . . and is a paid blogger.

So what about that blog?

Well, first, I like when companies are open about what they do. So doing a blog saying who is behind the thing is nice.

Even nicer, is that this is a pretty interesting blog.

Don't believe me?

Check out this post about human suffering which is often forgotten:



Worms

Tuesday, July 17, 2007

"Pfizer Country Manager Uses Socialist Newspaper to Condemn DTC Advertising"

Gotta love Jim Edward's headline in his Brandweek post today:

Pfizer Country Manager Uses Socialist Newspaper to Condemn DTC Advertising

Pfizer policy: Made to be broken.

I just received some interesting e-mails from inside Pfizer's HIV sales force.

Based on these e-mails, Pfizer puts a limit on how much they pay each physician: "Physicians my not earn more than $50,000 in honoraria from Pfizer during a calendar year."

But there are some physicians that the sales force loves to use as speakers . . . so would Pfizer bend the policy, I wondered?

And, just how much money can a doctor make on the side, "consulting" for Pfizer?

Read the e-mails and see what happens!

-----Original Message-----
From: Zaleski, Carolyn
Sent: Wednesday, January 12, 2005 9:59 PM
To: Fazzina, Douglas; Green, Cynthia; Whited, Amy F; Raymond, James;
Lee, Jim; Kaminsky, Lisa; Snyder, Elizabeth L; Quigley, Patrick
Subject: FW: CV For Sandip K. Mukherjee


Hi folks,

Even though we are giving a real jump start in activity to Vori right now....Please do not forget about Viracpet!!It makes sense to support
Dr. Mukherjee's talk and try to place him in your HIV Rounds, etc. I would love to see him speak throughout our district first,instead of being pulled by other East Coast Districts.

I forwarded an article earlier this week about CV Risk in the HIV pt, it was just published in the NEJM. This is a hot topic where Viracept
fairs well. Let's not miss this boat.

Take care,

Carolyn

> ______________________________________________
> From: Snyder, Elizabeth L
> Sent: Thursday, July 27, 2006 7:49 PM
> To: Raymond, James; Fazzina, Douglas; Wilson, Blythe Ashley; Shimp,
> Christine Lynn; Weiss, Lawrence; Turner, Edward; Wynn, Jeffrey S;
> DeRamus, Lisa A
> Cc: Zaleski, Carolyn; Glazer, Bruce J
> Subject: Dr. Mukherjee
> Importance: High
>
> Hello Team,
>
> Please be aware that Dr. Mukherjee will have reached is 2006 Honoraria
> cap in mid - October. If anyone has a talk planned for him, that is
> NOT currently APPROVED in BETSy, Please let me know ASAP. We will do
> what ever we can to keep the talk, but we MAY have to cancel.
>
> We will do our best to get all the talks in, but can not guarantee
> anything. I will do my best to accommodate any promises already made,
> but we may be constrained with the honoraria cap in place.
>
> Elizabeth

> ______________________________________________
> From: Snyder, Elizabeth L
> Sent: Friday, July 28, 2006 12:25 PM
> To: [name redacted] ; [name redacted] ; [name redacted]
> Cc: Zaleski, Carolyn
> Subject: Dr. Mukherjee
> Importance: High
>
> Hi Guys,
>
> I know that you are all concerned about your scheduled talks that are
> upcoming with Dr. Mukherjee. I too, am concerned. At this point, I can
> not clarify anything with Laurie Rice, as she is on vacation until
> Aug. 7th. I will get together with her on that day to see if there is
> anything we can do. As I understand this "cap", it is what it is.
> Physicians my not earn more than $50,000 in honoraria from Pfizer
> during a calendar year, and based upon the talks already given and the
> one's that have already be put into BETSy and approved, Dr. Mukherjee
> has reached his earnings cap.
>
> Again, I am all over this, and will do what I can to get some relief.
> Until I can talk to Laurie, I can not do anything more.
>
> I will let you know when I know.
>
> Thanks,
>
> Elizabeth

> ______________________________________________
> From: Snyder, Elizabeth L
> Sent: Wednesday, September 06, 2006 6:27 AM
> To: [name redacted] ; [name redacted]
> Subject: Nov 15 Dr. Mukherjee
>
> Guys,
>
> They have just adjusted Dr. MacArthur's cap so I am holding great hope
> that Dr. Mukherjee will be next. Please hold on through the week and
> hopefully we will have good news soon.
>
> Elizabeth

> ______________________________________________
> From: Snyder, Elizabeth L
> Sent: Friday, September 08, 2006 5:40 PM
> To: [name redacted] ; [name redacted]
> Cc: Zaleski, Carolyn
> Subject: Mukherjee Cap
>
> Hi Guys,
>
>
> Good news, Dr. Mukherjee's cap should be lifted next week, so [name redacted] keep
> the Nov. 15 talks scheduled with him. We may need to reach out to Tom
> to see if he can cover the honoraria for one of the talks. I will let
> you know when it is official.
>
> Have a good weekend,
>
>
> Elizabeth

The Novartis whistleblower

New amazing story . . . coming on Thursday!

What did Novartis do with that data . . . and what happened to the person who protested and said the FDA should be informed?

Stay tuned . . .

Monday, July 16, 2007

"Your article has been ranked number one in its column for the day"

To Peter Rost: Your OpEdNews article has been promoted to Top of the Column

Re: your article 'Senior Pfizer executive condemns drug advertising in newspapers and on television!' --

Just a note to let you know your article has been ranked number one in its column for the day. Ranking terminates after a maximum of 24 hours or 24 hours after the article was posted, whichever comes first. Depending upon the number of article submissions that come in, top of column promoted articles could be up and then off from the top of column area in as few as three or four hours. Also, several articles may be promoted to top of column.

This email is automatically sent when an article is promoted.

Rob Kall
OpEdNews

Senior Pfizer executive condemns DTC drug advertising in newspapers and on television!

I almost fell over backwards today when I read an article by Niklas Prager, Country Manager of Pfizer Sweden, published on July 10, 2007.

Not only did he write for the socialist Swedish newspaper Aftonbladet, he also stated that pharmaceutical television commercials and newspaper ads for drugs, which blanket the U.S. media landscape, "is a bad model for Sweden." He explains his position with, "Pharmaceuticals are too important to be treated like any other product."

I couldn't agree more.

(Directions for Pfizer lawyers and PR people reading this: Please click on the image for full size, then send to translation agency, then have heart attack.)

Considering that Prager's bosses over at Pfizer Inc New York are among the biggest spenders in the world on DTC drug advertising in newspapers and on television, I figured they'd love to hear what their country manager in Sweden is writing in a left-leaning newspaper.

Something tells me Pfizer Public Relations New York didn't approve this message.

Investors nervous about Pfizer's maraviroc launch.

Monogram Biosciences (MGRM) investors are getting mighty nervous. They depend on the launch of Pfizer's HIV drug, maraviroc, to sell a test used to identify patients that will respond to the new drug.

And they are starting to blame Question Authority for the slump in Monogram stock since this blog revealed allegations by a Pfizer insider about illegal premarketing.

Here is the message string from the investors.

One of them writes, "I'm looking into this Rost guy. I don't think it's a coincidence that MGRM starting tanking around the time this guy started posting on his blog (April). Of course, if the FDA would finally approve, this is all mute. "

More maraviroc stories here.

FDA questions maraviroc.

FDA approval of Pfizer's HIV drug maraviroc was delayed for unknown reasons. The delay came after Question Authority published allegations about illegal premarketing, made by an internal Pfizer whistleblower.

A person inside Pfizer has now added some new information about what is going on.

This source claims that part of the problem with maraviroc is the test developed by Monogram Biosciences (MGRM). The FDA has allegedly requested for Pfizer and MGRM to explain the relationship of the test, which is not labeled, and a product that will be labeled - maraviroc.

Questions being asked are the following:

1. Who is liable if the test is not accurate and someone takes maraviroc and dies - Pfizer or Monogram Biosciences?
2. Does the test need more verification and does the FDA need to label it for safety, etc?
3. Does Pfizer need to include this in their label?
4. Does MGRM have the resources to handle the testing exclusively?
5. Does Pfizer have the right to limit the testing to one company?
6. Is the test sensitive enough?
7. How often will someone need to be tested?
8. Has Pfizer's investment in MGRM become a conflict of interest, affecting the clinical outcomes?
9. Is MGRM solvent and will they be around in a few years?

Top 10 things Americans would have if this was actually a democracy . . .

According to public opinion polls . . . here.

Sunday, July 15, 2007

"The Day" is looking to hear from Pfizer employees . . .

The following comment was made on my post "Pfizer waited SIX WEEKS to warn employees that CONFIDENTIAL DATA had been POSTED ON THE INTERNET!" . . . so I just wanted to make sure that all Pfizer employees knew whom to write:

"My name is Lee Howard, and I broke this story in The Day, a daily paper covering southeastern Connecticut. Anyone who wants to vent about the situation should feel free to e-mail me at l.howard@theday.com."

Connecticut Attorney General critical of Pfizer

Pfizer Inc's six week delay in notifiying employees of the theft and posting of their personal data on the Internet received a swift condemnation by Connecticut Attorney General Richard Blumenthal.

"It certainly seems problematic," Blumenthal said. "The potential damage to people during that time is very troubling, and (employees) could have taken action themselves (to prevent identity theft) if given proper notification."

Source AP.

CNN's response to Michael Moore

This is some very interesting reading . . . right here.

At the end of this very long "he said, she said," my impression is that CNN correctly caught a few minor issues with the data in the film, but that they were, indeed, very minor, and CNN clearly tried to make those minor points into a big deal that would somehow discredit Moore's film.

Moore's position is also understandable.

Having read this it is clear that Moore proved his case, and that CNN greatly exaggerated the concerns they should've had about the film.

Very interesting. I'll look at CNN differently in the future. It may also be the case that no U.S. doctor can be trusted to be truly interested in patients' health, and that most of them, just like CNN's Dr. Gupta, will do anything they can to keep the current system going, while claiming sainthood, like Dr. Gupta, who points out that he is a "practicing physician, serving as a neurosurgeon for the past five years at a large indigent-care hospital."

These doctors are part of the problem with U.S. healthcare and the American Medical Association is one key reason we didn't get universal healthcare sixty years ago.

The stripes don't wash off . . .

Friday, July 13, 2007

Pfizer waited SIX WEEKS to warn employees that CONFIDENTIAL DATA had been POSTED ON THE INTERNET!

Download and read the full length letter from Pfizer's lawyers Dickstein Shapiro to CT Attorney General here! (Click on images to enlarge, or simply download the entire letter.)



In the letter Pfizer Inc admits that it took them six weeks before they started notifying 17,000 employees and former employees that their personal information had been POSTED ON THE INTERNET!



Pfizer learned about the data breach already on April 18 when an "independent computer services consultant informed the company that he had discovered files containing Pfizer data on a peer-to-peer network."

Did Pfizer take swift action???

Nope, they sat in their offices wringing their hands for SIX LONG WEEKS UNTIL THEY FINALLY REALIZED THEY HAD TO INFORM THEIR EMPLOYEES!

Pfizer didn’t start notifying the affected people until June 1, and the mailing wasn’t completed until June 6, according to the nine-page letter:

Pfizer's HIV division at boiling point?

A new blog, "Pfizer sales representative Bill of Rights," claims to have interviewed a Pfizer HIV sales division employee today. The following claims are made in the Bill of Rights post:

"Art Rodriquez and his former assistant have let it be known they are not being fired for their part in the maraviroc and Viracept false claims and illegal promotions."

"they are after bigger fish than me and Art"

"there are some compliance issues but I am free from any involvement because I didn't know what anyone was doing."

and

"Art Rodriquez has quietly let it be known to the district managers the FDA will be approving maraviroc before the end of July and the sales reps will be notified soon about launch plans."

"the whole Jane Roe deal and then the Pharmalot/Viracept deal has made us all a little suspicious of who we can trust and who might be singled out next."

Bill of Rights claims to have checked the person giving the information "with proof in the form of email directly from the Pfizer server."

I guess the future will tell if any of this is correct . . .

Novartis sales reps HATE their Toyota Prius

Perhaps no one can blaim them . . . going green and thinking of others is not really the basic mentality of any hard-charging sales rep.

So when they were forced to go green and save gas . . . they responded . . . and responded . . . and complained . . . and complained. . . on CafePharma.

"Let your concerns be known to your management team AND the fleet department or you WILL be driving idiotic match boxes!!"

"I am piling EVERY damned piece of paper, samples and brochures into this damned golfcart, and even more when my District Monkey does a ride-along. Let him sit and two cases of samples in the front seat, and see how he likes it."

"Save the planet??? You gotta be kidding. The global warming/greenhouse gasses hoopla is the biggest hoax ever."

"Nice Car the only thing funnier is the piece of crap diovan"

"I've got the Prius and I hate it. People actually mock me as they drive by. I'm not thin skinned. I've just never seen such a reaction to a car before. It's a running joke between my teenage son and me now. He watches cars as they pass us and tells me "there's another one Dad, this one was smiling and shaking their head."

"Prius sucks!!!!!!!!!!!!!!!!!!!!!!!!!! Pretty Retarded In United States. Who wants a tuna can with wheels."

"It has been said that leaders lead by example......
I would suggest that all sales management trade in their company vehicles and drive a PRIUS !
Think that will happen ? Answer: NEVER in a MILLION YEARS !"

"Top 10 Reasons reps should drive a Prius
1. can back straight into sample closet due to size.
2. easy to get killed in one eliminating employees vs going through pip paperwork.
3. rep will be ashamed to drive as a personal car so business use only
4. cant do a sicko movie on fancy drug rep cars
5.remote control battery powered cars allow for extra hobby to play with cars in spare time.
6.large trunk space to put 2 sleeves of every product and that way saving the company money by not giving out as many samples.
7. car does not go over 25 mph so no speeding tickets will be given
8.no room in car to pick up lunches to carry to offices except for perhaps hamburgers in a small sack thus cutting back on lunch expenses.
9.Nice car to pick your speaker up in at the airport. He might have to hold some of his luggage in his lap though.
10. Makes a great golf cart if only it had a convertible top to open but we can't be too picky, can we!!"

This will continue to be my daily blog!

Just a clarification, since I'm getting questions.

No, I'm not "moving" my Question Authority blog to the NJ Star-Ledger web site, NJ.VOICES. (But the site is now live in pre-launch mode, so check out all the writers!)

On that site I'll just have one or two posts every week and it will be more of the "high-end" stuff. Less of the talky gossipy things.

Question Authority, right here, will continue to be my daily blog.

So why am I doing this?

It is good branding for me, and it is always great to be able to reach new readers, who may also end up on this blog.

Also, I'm sure people who don't like what I'm writing dont like that I'm doing this, so it must be a good thing.

Almost half the Big Pharma employees want reimportation of drugs!?

Ed Silverman over at Pharmalot has conducted an interesting survey.

He asked his readers if they were in favor of reimportation. And, let's face it. When you do a newsblog about the pharma industry, like Pharmlot, most of your readers will come from - the pharma industry.

In fact, a whopping 45% of Ed's readers voted in favor of legalized reimportation of drugs.

I'd say that's a pretty amazing number. Go and look for yourself. Here.

Of course, among the general public, about Eighty Percent of U.S. Adults Favor Allowing Importation of Prescription Drugs, per a September 15, 2006 Harris Poll.

Congratulations Impactiviti!

The Impactiviti blog turns one year today and concludes his celebration with these thoughtful words decribing the healthcare blog sector.

So, if you have occasionally come across the Impactiviti blog and wonder why it doesn’t seem to be strictly news (like Pharmalot, WSJ Health blog, or Brandweek NRx), or why it’s not full of edgy comments on marketing (like John Mack’s Pharma Marketing Blog), or why it’s not a primary goal to surface whistleblowers or pass on the latest snarky gossip (like Pharmagossip or Peter Rost) - well, it’s because this blog is a hybrid. I filter through all that stuff and pass on what I believe is of most value to my readers. I try to be balanced with both the good and the bad in our industry. I seek to give insight. And, yes, I am seeking to expand my business as a consultant - I have no problems with full disclosure. So, if you didn’t know before…now you have a glimpse what we’re about here at Impactiviti!

As for Question Authority, I just updated the description over at Technorati: "The Question Authority blog is a combination of "60 Minutes" and "Saturday Night Live." Dr. Rost blogs about whistleblowers, crooked corporations, drugs, gossip, and CEO's caught with their pants down."

Are drug company sales reps faking it?

Today I received an amazing letter from a drug company sales rep. This is the story he told me:

Why don't more drug reps resist or report unethical conduct by their managers? The answer is fake calls.

A month or two after hitting the field, every drug rep in the country realizes that there is no way they can possibly meet their "call per day" quota. This is the number of conversations they are supposed to conduct with physicians on a daily basis. Eight to ten per day for primary care reps, four to five per day for specialty reps.

While the number of sales people has tripled in the last ten years, the number of physicians has remained relatively flat. Physician access has markedly decreased because of the annoying presence of so many reps.

Pfizer's old "reach and frequency" business model is clearly dead (the more a doc hears a detail, the more he writes for the drug blah, blah, blah). But it lingers on in the minds of many unimaginative pharmaceutical executives.

So what does every drug rep do? They enter fake calls into their computer. Roughly half of their days are pure falsehood. They sit in their cars and dream up conversations with physicians, giving the company what they want. So many calls per day, per rep, that pharma thinks will generate X number of dollars. The entire industry is built upon a house of cards.

You could fire half the drug reps in the country and not even blink.

The problem is that the company can fire them for entering fake calls. So, in essence, they have an impossible task that they have to falsely document in order to keep their jobs. Most reps in any district have an agreement with each other not to go too high or too low on the average.

When they have a field ride with their managers, that's when fantasy meets reality. What they do is gather up and stack any appointment they can come up with in order to maintain the illusion that they are busy every day. And so on...

Here's the rub. Reps realize that if their district manager took a close look at their calls they could be fired. In fact, any company could fire just about any rep on any given day for entering fake calls.

So there's a big fear factor. They've got families to support. When district managers or the company mandate unethical activity, they go along with it because they know that resistance could lead to an examination of their call activity and termination from employment.

It's almost impossible for a rep to go through an entire day without being dishonest.

Thursday, July 12, 2007

The first good video of the iPhone



I'll buy that blender.

And . . . who were the VERY FIRST visitors to my new blog on NJ.com?

Drum roll . . . .

more drum roll . . .

ta da!

1. National Institutes Of Health
2. Epstein Becker & Greeen P.c
3. Epstein Becker & Greeen P.c

Them Phizer lawyers don't even pretend not to be interested!

Oh boy.

If you want to go where Pfizer lawyers have rapidly gone . . . then here it is:
NJ.com with Peter Rost.

But the site doesn't officially open until July 22, . . . although it looks like it just went live.

My new blog . . . courtesy of the Star-Ledger

The Old Media has realized that the New Media is taking over.

So what to do when you are being taken over? Change your business model and join the victors!

And so, more and more newspapers and magazines are looking at starting sites that would use the Huffington Post business model. You know; get well known or half-known people to write for free and then sell ads. Plus maybe add a couple of real journalists.

I know of a couple who media enterprises getting into this, who have spoken to me, and one in particular, who has asked me to write for them - the NJ Star-Ledger.

After all, what better way to compete with the Huffington Post than to pick up the only writer HuffPo couldn't stomach . . . (I hope this intro doesn't get me kicked out even before I started . . .)

The official start of the new site, which is called NJ Voices, is Sunday July 22, but the count-down has already started and now you know what's coming! And I think they're doing a quiet early start for those who know, so the site should be up and running.

And we've all been asked to start submitting entries. But don't worry, I won't go away from my own blog. I've learned my lesson . . . then again it is nice to have yet another venue from which to communicate.

Of course, it gives me immense joy that all those people who monitor me will have to monitor yet another site, so go here to read what some big companies pay for "them" to monitor: http://blog.nj.com/njv_peter_rost/

As for my first post on my new soap box, what better way to start than to write about whistleblowers?


The Novartis whistleblower story - is it for real?

. . . John Mack is wondering.

And no John, you're not back on my sh-t list because of your questions in your post It Must be a Slow Summer for Whistleblowers if the Best You Can Do is Cite CafePharma Discussions!

In fact, what you did is exactly what I hoped for . . . you know, it is summer, and I was a bit tired of doing all the work, so I figured if I just poked around a bit with that hornet's nest, someone would pick up a few more sticks, and eventually we'd have a full whistleblower story going . . . and you did just that.

So next is to find out, what is the deal with "David Olagunju v. Novartis Pharmaceuticals Corporation"?

It is, as John pointed out, easy enough to find his info on the Internet: David Olagunju Global Director, Statistical Reporting and Standards Novartis Pharmaceuticals Telephone: 862.778.3802.

And yes, the phone number still works, but goes into voicemail . . . but the guy's name on the recording is not Olagunju, it is Gupta . . . and it is not his phone numer, the phone has been forwarded. Then the operator told me Olagunju had been moved to MA . . . and the number I was given simply had an automated message in a continues loop, which did not respond to any number pushing. The mystery thickens.

And, there is nothing on "David Olagunju" in the all-encompassing PACER system, so is this all a hoax? If you know, contact rostpeter@hotmail.com!

CafePharma: "Watch Sicko for free"

The movie Sicko keeps popping up on the Internet in full-length format, in what appears to be an organized effort to hurt revenues.

I don't think that this will work, because the free Internet access will simply result in more people watching the movie who'd never see it otherwise and may even drive more paying customers to the theaters.

The most recent site featuring a link to the full length version of Sicko is CafePharma. And if you do a search on that site using the right words, you too will find what innumerable drug company sales reps have already seen.

Here’s Michael Moore as quoted a few weeks ago:

“I don’t agree with the copyright laws and I don’t have a problem with people downloading the movie and sharing it with people,” said Moore when asked about pirating. “I make these books and movies and TV shows because I want things to change, so the more people that get to see them the better, so I’m happy when that happens. I think information and art, ideas should be shared.”

Now here’s Michael Moore as quoted more recently:

“Every filmmaker intends for his film to be seen on the big screen,” Moore said. “This wasn’t a guy taking a video camera into a theater. This was an inside job, a copy made from a high-quality master and could potentially impact the opening weekend boxoffice. Who do you think benefits from that?”

When asked about accusations that he may have leaked the film himself for publicity purposes, Moore scoffed at the notion:

“Oh no. The (Weinstein) brothers are devastated.”

I had tears in my eyes after watching Sicko yesterday.

I knew what to expect, and I knew how bad things are in the U.S., yet, I was still touched and amazed.

The movie Sicko is simply brilliant.

One especially moving scene shows how a rich hospital dumps a disoriented patient who can't pay, still dressed in a hospital gown, in the gutter outside a mission.

The cab swinging by the curb, pushing her out, and her wandring back and forth is all caught by a security camera.

CNN v. Sicko



The mind of Dr. Rost

This is some scary sh-t.

Click on image below to listen.




Production credit: Pharma Spy

Wednesday, July 11, 2007

Novartis - The next whistleblower story?

Some seem to think so.

Novartis - HR from Hell?

Here's one opinion.

AstraZeneca Bomb Shell: Disgraced CEO publishes book?

Rumors have started to fly that former U.S AstraZeneca CEO Lars Bildman has a book deal about the inner workings of AstraZeneca and the drug industry.

People who claim to have seen the manuscript say it reads like a spy novel.

Any news on this one - let me know!

Cover-up at Pfizer?

That's what an inside source at Pfizer claims.

And this inside source has the scoop and the pictures. And names names.

Right here.

I presume this is an inside source, because there's no way someone outside could have gotten those pictures.

And, whomever, claims to speak for Pfizer sales representatives. Check the name. Duh.


The U.S. Surgeon General's Lapdog Video



If you want intro, it is here:

Search the D.C Madam's Phone Book for your favorite CEO!

A new site, http://www.dcphonelist.com/, has indexed 3980 unique numbers. 45,238 individual calls for the "D.C. Madam's" database so far.

Out of 205 area codes, the most frequently dialed was 202, and next most frequent were 760, 707, 703, 301, and 407. The average call length (excluding calls < 1 min) was 8 minutes, 13 seconds.

Go to http://www.dcphonelist.com/ and check if your favorite CEO's phone number is listed among Madam's numbers. Or if the Eli Lilly CEO was the only business high flyer Madam's employees assisted in his time of need of companionship.

Let's see, what's PhRMA's number in D.C.? Anyone want to try that one and others?

The U.S. Surgeon General Admits to Being a Political Lapdog

I had the pleasure (not) of meeting Surgeon General Richard H. Carmona when I testified before the Senate HELP committee on reimportation back in 2005.

He testified right before me and brought a couple of people with him from his department who nodded at his every word.

Carmona himself struck me as a political lackey who did his spiel about the dangers of drug reimportation like a trained dog.

Called to testify before a Congressional panel yesterday he admitted that he was just that - a political lapdog.

The administration, Dr. Carmona said, would not allow him to speak or issue reports about stem cells, emergency contraception, sex education, or prison, mental and global health issues.

Dr. Carmona said he was ordered to mention President Bush three times on every page of his speeches.

And administration officials even discouraged him from attending the Special Olympics because, he said, of that charitable organization’s longtime ties to a “prominent family” that he refused to name.

Full story in New York Times.

Tuesday, July 10, 2007

Quote of the day: "Tape Recording DSM Field Rides"

From CafePharma:

Tape Recording DSM Field Rides

-------------------------------------------

A few months ago I picked up a voice activated MP3 recorder at Staples (Sony ICD-U70 Digital Voice Recorder & MP3 Player)for $130. Since then I've been recording my field rides. It fits in my jacket pocket and lasts all day. Sometimes there's a problem with road noise or background sounds but for the most part the conversations are crystal clear.

I've caught my manager on tape directing me to sell off-label several times. I'm tired of it & I know that I'll take the heat if I get caught, not him/her. The problem is that I can't use the tape to nail him/her and stay anonymous at the same time.

My idea is to start recording teleconferences and meetings. That way if I release the recording I can't be identified. I know of two websites that publish whistleblower evidence:

http://www.pharmalot.com/
http://peterrost.blogspot.com/

What else can you do if your manager is crooked?

Another right-wing man caught in "D.C. Madam" Scandal

Isn't it funny (or not) how all the men appearing in the "D.C. Madam" phone book are church-going right-wingers, and anti-prostitution people?

Seriously.

And they all find God when the newspapers find their phone numbers.

Here's the latest Republican caught with his pants off.

A few months ago I wrote about the former Eli Lilly CEO and Bush anti-prostitution crusader who also got caught in the same phone book.

Forbes: "The Dangers of Internet Drugs"

"The FDA recently put out a warning on the dangers of Internet medicines. Peter Rost, a former Pfizer executive whose blog is an annoyance to drug execs, notes an "irony" in the situation: that the first victim of drug reimportation lives in Canada, and got a drug that is not approved there but is available to the rest of the world."

Full story in Forbes.

Man flies 193 miles in lawn chair. Yep. It's true.

This is no joke. Last weekend, Kent Couch settled down in his lawn chair with some snacks -- and a parachute.

Attached to his lawn chair were 105 large helium balloons.

Full story here.

Have you ever dreamed of being carried into the sky by a giant bouquet of colorful toy balloons?

That's the idea behind cluster ballooning. The pilot wears a harness, to which a cluster of large, helium-filled balloons are attached.

Control is achieved by releasing ballast to ascend, or by bursting balloons to descend.



The most famous cluster balloon flight took place in 1982. Larry Walters, with no prior ballooning experience, attached 42 helium weather balloons to a lawnchair, intending to go up a few hundred feet, but instead soaring to 16,000. Surprisingly, Walters survived his flight.

Here is a film honoring these men and their balloons:

Latest on "Sicko"

Don't miss this from PharmaGossip.

Including how Michael Moore shreds Wolf Blitzer of CNN to pieces.

FDA boss executed today.

China has executed its former drug and food safety boss Cheng Xiao-yu.

Cheng was convicted of taking $850,000 in bribe to clear unsafe drugs, which resulted in the death of at least 10 people.

More here.

Screwed doing the right thing?


Too hot outside? Cool down with this picture.


Monday, July 09, 2007

Canadian dies from counterfeit drug

The irony is, of course, right there.

The first person confirmed dead from imported drugs is not a U.S. citizen, but a Canadian woman who got a drug not approved in Canada, but available in the U.S.

Only problem - the drug was counterfeit.

Read about this story here: Counterfeit drugs caused woman's death, coroner concludes

So now all the reactionary elements in American politics will claim drug reimportation claimed its first life. I'm sure they think it is too bad it wasn't American blood.

Of course there is a logical solution to all this. Make drug importation legal and regulated the trade, so that people don't go on the Internet when their money dries up.

As for people in Canada who try to get powerful sedatives available by prescription in the U.S. but not in Canada, well, I guess the drug lobby might have wished for a better example than that . . .

Do you want to live here?



Friday, July 06, 2007

Ten Politically Incorrect Truths About Human Nature

Why most suicide bombers are Muslim, beautiful people have more daughters, humans are naturally polygamous, sexual harassment isn't sexist, and blonds are more attractive.

Read this controversial article in Psycholog Today.

China: FDA boss 1: Death! FDA boss 2: Death!

Cao Wenzhuang, who'd been the department director at the Chinese FDA from 2002 to 2006, was given the death penalty by the People's Intermediate Court on Friday, reported the state news agency XinHua.

Cao's predecessor Zheng Xiaoyu was sentenced to death in May for taking bribes to approve substandard medicines, including an antibiotic blamed for at least 10 deaths.

Watch China's national anthem, with appropriate images:



Uh-uh. I guess my blog will now be banned in China.

But quite frankly, when do we start sentencing white collar FDA and Big Pharma criminals, who may cause thousands of death, to their own deaths?

China is clearly ahead of us in some respects . . .

Drug Rep Toys!

There's a blog I've completely missed, but that doesn't mean you should.

It's called Drug Rep Toys, and, you guessed it right. It is about drug rep toys.

Most recent post features a Merck pen with "Post-It" notes, right there in the pen.

It looks like this . . .



The weekly blog summary in PharmaLive helped me find this blog.

Read Secret Memo from Blue Cross about Sicko!

A secret memo has leaked from Capital BlueCross, written by its Vice President of Corporate Communications, Barclay Fitzpatrick.

Barclay boy's job was to go and watch "Sicko," check out the audience reaction, and suggest a plan of action for how to deal with Michael Moore and "Sicko."

"You would have to be dead to be unaffected by Moore's movie, he is an effective story teller" Barclay writes.

He then continues, "As a viewer you are made to feel ashamed to be an American, a capitalist, and part of a 'me' society instead of a 'we' society and the lack of universal health care is held up in support of that condemnation."

Read this entire amazing letter by clicking on the images below:






Don't miss PharmaGossip's take on this story, which includes an e-mail address to Barclay boy!

"Pharmaceutical Girls" MP3 Released Today!

Listen to this amazing new hit - click here!

PharmaGirls22

Song credit: PharmaSpy.

Thursday, July 05, 2007

The most fun I've had today.



This is simply amazingly funny. Thank you John Mack for leading the way with this story!

Coming Soon to Question Authority: PharmaGirl!

"Companies struggle with unauthorized Web sites"

Companies struggle with unauthorized Web sites
Loss of control an issue for some firms

By Erika D. Smith
Gannett News Service

Shahram Ahari swears he had no idea he was going to be videotaped when he sat down in December to discuss -- some might say criticize -- his former employer, Eli Lilly and Co.

But when the reporter came in and his camera came out, Ahari started talking anyway. And the video ended up on YouTube.com for all the world to see.

"We were instructed to downplay (the drug's) side effects," explained the ex-sales rep, who used to hawk Lilly's antipsychotic drug Zyprexa.

With only 20,000 views on YouTube, the unauthorized video isn't exactly a public relations nightmare for Lilly. After all, the Web site's most popular video -- "Evolution of Dance" -- has been viewed more than 50 million times.

Still, Lilly and an increasing number of companies are having to decide how to deal with Web-based criticism.

"Companies used to have much more control over the information they put out," said Sarah Robbins, director of emerging technologies at the Carmel, Ind., new media marketing company MediaSauce. "Now, the informal media have much more direct contact with the public."

Read the rest of the article here.

And this is the YouTube video:

Did you get screwed?



If you got screwed when you tried to speak up against unethical conduct, contact rostpeter@hotmail.com

Is Ashok Idnani's Life in Danger after Blowing the Whistle on Pfizer?

Based on today's story in the New York Times, Ashok Idnani, former finance executive for Pfizer in India, should be very careful. You can read what I've written about Idnani's ongoing story on my blog here.

And this is the article in the New York Times today:

In India, Protecting a Whistle-Blower



J. N. Jayashree began blogging in the hopes of finding allies in the battle against corruption and violence.

By ANAND GIRIDHARADAS
Published: July 5, 2007
The New York Times

MUMBAI, July 4 — J. N. Jayashree did not want her husband to die the death of an Indian whistle-blower.

Four years ago, India was rocked by the murder of Satyendra Dubey, a government engineer who exposed corruption in the national highway building program. Two years later, Shanmughan Manjunath, a manager at a state-owned oil company, laid bare a scheme to sell impure gasoline. His body was found riddled with bullets in the back seat of his car.

To Ms. Jayashree, her husband, M. N. Vijayakumar, appeared to be following in their footsteps. Mr. Vijayakumar, 51, is a bureaucrat in the southern state of Karnataka, and he has a penchant for chastising colleagues who supplement their modest salaries with bribes, kickbacks and garden-variety pilferage.

In recent months, his chastising ruffled feathers at high levels, and he began seeing the signs often directed at whistle-blowers in India: He was pushed around the civil service like a hockey puck, switching jobs seven times in the last nine months, most recently on June 26.

As her husband made powerful enemies, Ms. Jayashree began to fear for his life. And so she devised an unusual ploy to protect him: she blogged.

In the YouTube era, she reasoned, it is harder to kill a man who has a bit of Internet renown.

“We’re creating a fortress around him — a fortress of people,” she said in a telephone interview. “I wanted to inform the people that this is happening, that my husband is a whistle-blower, so that it becomes the responsibility of every citizen to protect him.”

The result is a small-scale test of whether India’s technology revolution, which is empowering tens of millions, can tamp the corruption that hinders India’s ambitions. Transparency International, a Berlin-based group that monitors global corruption trends, ranks India below Colombia, Bulgaria and 67 other countries in its most recent index of corruption. In a 2005 study, it concluded that Indians pay more than $5 billion a year in bribes.

“The people who are supposed to be controlling corruption and fighting on behalf of the poor, they are sucking blood out of the poor,” Ms. Jayashree said in the interview.

She built her Web site, fightcorruption.wikidot.com, with help from her son, a doctoral student in computer science at Delaware State University. On the site, she chronicles her husband’s case and criticizes the government. An aficionado of India’s new right-to-information laws, she has acquired and uploaded reams of documents. She updates the site nearly every day and has received responses from around the world, including many from Indian émigrés who say they left the country because they found it too corrupt. Government officials in predicaments like her husband’s have sought advice.

Arun Duggal, a senior adviser to Transparency International, called the Web site pathbreaking for India.

“For an individual to use the powerful media of the Internet to take a stand against corruption, to expose wrongdoing, to build a campaign and a following, I think it’s the first time I’ve seen it,” said Mr. Duggal, who is based in New Delhi.

Mr. Vijayakumar, in a telephone interview, said he had seen corruption since his first days on the job. He said he had threatened to resign five times and had filed about 25 formal complaints detailing specific instances of corruption to P. B. Ma- hishi, the highest-ranking civil servant in Karnataka, which includes the technology hub of Bangalore. He said his complaints were rarely heeded.

The complaints have not been made public, but in the interview, Mr. Vijayakumar offered an example of how he said officials operate with near impunity: In the government agency that oversees state-owned enterprises in Karnataka, he said it was routine for officials to invent imaginary losses, and to solicit — and pocket — extra budgetary allocations to recover those losses.

“People at the top are involved, so they hope people will forget about it,” Mr. Vijayakumar said. “But I don’t forget.”

Mr. Mahishi, the civil service chief, conceded in a telephone interview that corruption was “everywhere,” in his own bureaucracy and in bureaucracies elsewhere. But he criticized Mr. Vijayakumar, calling him a lazy, ineffective worker who often skipped meetings and stayed silent about corruption for years before suddenly recoiling at it.

“Why did it take him 26 years to become active on the cause of corruption?” Mr. Mahishi said.

Mr. Vijayakumar contended that he had always battled corruption, but from the inside. What changed more recently, he said, is that his pleas ceased to make a difference and that he began to sense his life was in danger.

For instance, his wife said, one night last year, their doorbell rang soon before midnight. There were men at the door, and they told Mr. Vijayakumar that his younger son, a college student, had been in an accident. Come with us, they said.

But the son was asleep in his bed at home, just steps from his father, and the family concluded that the men had crafted a ruse to draw Mr. Vijayakumar from the house. After 13 years in that home, they moved to another neighborhood.

Corruption is nothing new in India. International surveys have consistently described the country as a superpower of graft. But Ms. Jaya- shree sees the temptation to swindle growing in an era when bureaucratic salaries pale beside private-sector pay.

In the early years of the Indian republic, the civil service was plum work. It came with a chauffeured car, cooks and servants, perhaps a white bungalow in a posh neighborhood. Private enterprise, strangled by socialist controls, often failed to match the perks and pay of public service. The marriage market reflected the dynamic: Men with admission to the civil service — and it was overwhelmingly male — were among the most sought-after grooms.

But as India trades socialist dogmas for capitalist ones, the private sector is becoming king. A sexagenarian veteran of the civil service typically earns no more than $9,000 a year, excluding perks like housing and a car. A 21-year-old engineer fresh out of college can make about that much at a software firm like Infosys, with annual raises of 15 percent.

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Wednesday, July 04, 2007

Mr. Bush - Please save this country: RESIGN!

This is a must watch speech:



Olbermann: Bush, Cheney should resign

“I didn’t vote for him,” an American once said, “But he’s my president, and I hope he does a good job.

That—on this eve of the 4th of July—is the essence of this democracy, in 17 words.

And that is what President Bush threw away yesterday in commuting the sentence of Lewis “Scooter” Libby."

I'm standing up, bowing my head, next to PharmaGossip, who first published this clip.

Tuesday, July 03, 2007

"Do the drug companies takes us all for mugs?"

A light apparently went on inside this writer's head.

HAPPY.

isetta

Today, was a good day.

Vioxx caused heart attack right away!

The Wall Street Journal has the story.

This is not news the brilliant defense lawyer Diane Sullivan would like. For some reason her law firm has taken a great interest in this blog lately. Did they anticipate the news getting out?

I'm just wondering.

AstraZeneca: Thanks for all the writing material!

AZRostLogo
And PharmaSpy . . . thanks for all the incredible images!

Monday, July 02, 2007

Bush saves Libby from prison

Libby was sentenced to prison for lying and obstructing an investigation into who blew the cover of a CIA officer, Valerie Plame, whose husband, former ambassador Joseph Wilson, had criticized the Iraq war.

Libby essentially protected the White House during this entire process.

And Bush thanked him by saving him from prison. It shouldn't be surprising if the $250,000 fine Libby still gets to pay is covered by anonymous donors.

Who cares about the judicial system when you're king of the country?

Did Europeans kill off drug innovation?

Impactiviti is a great blog but sometimes I disagree. Like today with this post, How to Kill Off an Industry.

The article Impactivit refers to claims that since growth rate of drug company research in Europe is not the same as the US this "proves" universal healthcare doesn't work.

This is a very common argument. Only problem is that it isn't valid.

Drug companies are global organizations. If European drug companies do worse than US drug companies, that is not because US is a better market, but because the US companies have better drugs. They all sell in the same global market place.

And if less R&D is allocated to Europe than the US, this could of course be some kind of retaliation by both European and US drug companies, but it could also be that the US is the leading country in the world and that most research is being done here, which attracts know-how and more research.

Clearly drug companies don't seem to have a problem with the fact that they pay research scientists salaries that are two, three, sometimes four times higher in the US . . . than in Europe.

Sunday, July 01, 2007

Government home page

They're all getting caught . . . with their pants down

Attached is a podcast from 12/17/2007 KCAA radio interview on "Left Field."

Pharma Spy made the selection and created the sound effects . . .

Click here to listen.